Author name: VrittiMedia

Vritti Solutions bags sixth consecutive Media Owner award at OAA

Outdoor Advertising Convention or OAC 2016 is a reputed platform where OOH practitioners from all apsects of OOH Advertising business including brands, media owners and agencies interact and share thoughts. The prestigious event was held in Gurgaon last week. 18th June was the special day when Hyatt Regency of Gurgaon hosted the most prestigious Outdoor …

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With urban markets drying up, entrepreneurs must go to rural markets

Underestimating the strength of the rural market was a blunder by marketing gurus in last two decades. Experts say that the overemphasizing on urban areas and concentrating whole efforts of sales and marketing on lifestyle products was not a very good marketing strategy. Though it created miracles initially and everyone was lured by the overwhelming …

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