Author name: VrittiMedia

A different market but a completely different socio-cultural entity – ‘Rural India’

Rural market is the latest buzzword not only in India but many other big economies such as China, Indonesia and Vietnam. Marketing gurus look at this highly potential market segment as the market of the future. Yes, in a country like India where economic growth has been consistently good for more than a decade; it …

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Rural Promotion depend on rural Consumer Mindset

In the past three decades, India has emerged as one of the strongest economies with incredibly fast growth rates, where the rural areas showed a tremendous development. With advanced methods of farming, better water management, and intelligent use of cash crops; agriculture income increased manifold. Information technology revolutionized brand awareness amongst the rural population. They …

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Rural Marketing: demands different approach for both rural and urban consumer

Rural market in India is a much bigger market. Indian Rural economy emerging as biggest contributor to economic growth of India, it is estimated that it will be around 45% of GDP by 2020. Yet, it is an unexplored (or relatively less explored) market. It is needless to say that such a big population cant …

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Fattack se Furr, GoodKnight Fast Card offers instant relief to the Warkaris

Good Knight Fast Card carries good reputation due to its incredible speed of repelling troublesome mosquitoes, responsible for Malaria and Dengue. Where other mosquito repellent products take some time, Good Knight Fast Card is pretty fast. The catchy and engaging punch line Fattack Se Furr (vanishes instantly) underlines the speed of the result. GoodKnight Fast …

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Pandharpur Wari becomes an ideal occasion to reiterate pain-relieving capabilities of Iodex

Gyanba Tukaram and Mauli Mauli are perhaps the most uttered words in Maharashtra during the Wari period. The famous 250 kilometers walk that crosses the length and breadth of Maharashtra isnt just a religious procession, but a huge social event. It shows the great respect and intense belief in Vitthal, the most beloved deity in …

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