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Author name: VrittiMedia

Reasons Why Brands Repeatedly Choose to Marketing Themselves Through Bus Stand Announcement Advertising

advertising in rural india, Audiowala Busstand / By

The success of a marketing agency lies in two things; how creatively it can think and how innovatively it can implement the ideas. A company like Vritti Imedia fulfills both the criteria effectively. No wonder, it has made a distinguished place in the field of rural marketing. Vritti can boast about several successful marketing ideas delivered in the past, but the idea of Bus terminal Advertising in India is really unique and incredible. It is not only an altogether different concept, but it is highly successful as well. Nobody thought about using bus stands for advertising ever before! What is it all about? The idea of Bus Stand Announcement Advertising makes a bus stand an important profit center. It contributes to the top lines of clients who use this medium to promote their products and services. It is quite simple yet effective concept. It uses the central announcement system of bus stands as the advertising medium. Hence, the content is uniform everywhere. Several states of India have centralized communication system. It connects the bus stands spread across the state. Just like Railway Announcement system, it conveys the information of bus arrivals and departures. Why is bus stand advertising so lucrative idea? When Vritti Imedia, one of the best Audio Visual Advertising Agencies in Mumbai launched the idea, it was immediately taken by clients because of its practicality and effectiveness. It is a concept which is backed up by thorough research. Bus stands are the second most visited places daily after Railway Stations. Hence, the reach of advertising is enormous. Advertising through Bus Stand announcement is a cost-effective idea that puts less pressure on profitability. Since visitors pay full attention to the bus announcement, there is no chance to overhear the advertising message by them. It is the reason behind the grand success. It is an innovative, useful and apt rural marketing campaign that reaches to a widespread audience. Btl activation agencies in Mumbai aims to drive customer action through brand interaction and experience. In other words, they want to run marketing campaigns that drive action from the consumers. Bus stand announcement advertising is greatly successful in achieving the objective described above. It is the reason; clients choose it as the preferred marketing tool. The grand success of it brings Vritti Imedia amongst the most successful marketing companies in the country.

How Influential Bus Stand Announcement Advertising can be?

Articles and Opinions, Audiowala Busstand / By

Innovative marketing companies are always busy in developing effective strategies. It is an ongoing process. Vritti Imedia has established itself in urban and rural marketing by introducing out-of-the-box ideas. Though the success story of Vritti Imedia has several impressive campaigns, Audiowala Bus Stand is a superb idea that created history. With this, people understood the amazing potential of Bus terminal Advertising in India. Earlier, bus stands were not given much value in the marketing strategy. However, Vritti Imedia proved that if a campaign is planned well and implemented well, it can bring incredible results. It proved that with dedication and hard work, it is possible to conquer great heights. Bus stand advertising can be highly influential if it is done well Bus stands are the second most crowded places in India, many of us dont know about it, though. Vritti Imedia did a thorough study before choosing it as the prime spot for advertising. Surprisingly, the results are more than expectations. The company has done remarkably well for their clients and got a lot of acclaim and accolade. In particular, Bus Stand Announcement Advertising has got a grand success. Why is it so? The reason is pretty simple. When people visit bus stands, they are very attentive to the announcements that are being made. Hence, they listen to the announcement with complete concentration, the products, brands, and services get registered in the memory. The retention of this information is pretty high. Since the majority of the footfall belongs to the rural areas where the literacy rate is low, people are more dependent on the audio information. Vritti Imedia did a commendable job by seamlessly merging the campaign and the useful information. The idea of using bus stand announcement is a research-based idea. It is not just a fluke. After getting success initially, the company looked into more systematically and scientifically. The campaign reaches to the target audience efficiently, and gives the best value for money. It is effective, target-oriented and to the point marketing campaign. It is a multifaceted campaign Audio Visual Advertising Agencies in Mumbai wants to bring something different to their clients. It is because in the competitive environment today, it is not possible to remain confined to one strategy. The campaigns need to be experimental and influencing. It has to go beyond the boundaries of age-old ideas. Unique and different concepts like Audiowala Bus Stand can create new records.

15 Steps to put Innovative Rural Marketing Ideas into Action

Articles and Opinions, rural marketing / By

It isnt sufficient just to derive innovative rural marketing campaigns. You need to have a structured plan. Here are 15 steps to do it well: Choose a specialist agency that has expertise in handling marketing campaigns in the rural market. It has to be endorsed by the previous clients. Look at the prior experience and profile and the area of specialization. The agency should have a regional presence as well. It is a market that requires patience. Dont be impatient for the output. The creative team of the specialist agency hired by you should have the capability of communicating in vernacular languages. In the rural marketing, language plays a critical role. While deciding marketing strategy, make it clear to the specialist agency about deriving a customized strategy for you. ‘Cut and Paste’ strategy doesnt hold good in the rural market. Make sure your brand is exclusively different from others. Though rural customers are not quite skeptic about the brand. Price is the main motivator, but the brand should get highlighted. Explore technology and make use of it for rural marketing. It is the foundation of the rural growth today. With the availability of the Internet and Smartphones, marketing managers need to plan the innovative use of media in rural market. Dont think that mobile apps, IVR, and mobile internet are used by the urban people only. These things are equally popular in the rural areas as well. In the modern era also, cultural marketing hasnt lost the charm. Particularly, in the rural markets, it is always good to plan customized marketing strategies according to the local festivals, fairs, and other events. Such activities get connected to the audience in quite an effective manner. Timing is critically important in rural marketing. You must time a strategy well. Harvesting season is the right time when you should target the audience. People have money to spend during this period. Do not put underperformers in the rural marketing. It is not a training ground, please! However, do not make the mistake of appointing people who are born ad brought up in the urban area. You need people who know the pulse of the people well. Innovation is the key to success. Dont hesitate in trying the unconventional stuff. Make use of the available channels to design new business models. Word of mouth marketing, for example, is very effective there. Plan rural advertising strategies well, implement them well and reap big benefits.

10 Advices Before Starting Rural Advertising Campaign In India

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Big or small, every company targets the rural market today because it has incredible potential. However, not everyone gets success in it. Here are the top ten tips that can put you distinctly ahead of others. You need to be vigilant and alert while designing advertising in rural india. It is important to visit the marketplace to understand the undercurrent of emotions and the mood of the public. Meet people in the rural market you are targeting to. Visit the customer site, schedule meetings with your stakeholders and get the pulse of the business. Observation is the key to success. It holds true in every stage of rural advertising. Before launching the ad campaign, you should find out the most potential areas. After the launch, you need to take consistent feedback. Rural market and rural people are different. People have different temperament and preferences altogether. Hence, it is important to alter the strategy accordingly. It is the biggest mistake that is commonly done by most of the marketing managers. They use the same yardstick to measure both markets and end up with feeble performance. Make your team ready for the challenging task of advertising in rural areas. It should be made clear to the team that they need to come out of their comfort zone. It is a tough nut to crack indeed. Passion is required in a rural marketing campaign. Your team has to be dedicated and committed. Experts say that the passion has to be demonstrated by the top level management. Then only you can expect great returns. Set tough targets, and except the challenge to achieve it. Dont hesitate in putting your best to prove your competence. Learn lessons from the mistakes and refine your strategy. Price is a leading aspect that decides the buying behavior in the rural market. Therefore, as the marketing manager, you must keep this thing in mind. Specific, targeted strategy works in the rural market. Precise and unambiguous advertising campaigns are more successful than a generic one. Though there has been a massive effort made by the government to improve the infrastructure and communication facilities in the rural market, there is still a long way to go. Hence, the strategy for rural advertising in india should go in tune with it. These tips will help the marketing managers in designing the best and the perfect, to-the-point strategy.

The Rural Market is turning out to be the New Hub for ecommerce Players

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Ecommerce has been viewed as the intelligent way of selling out the products and services. With a technology boom, the customers all over could be addressed and targeted. However, despite of huge reachability, ecommerce business lagged behind in getting hold of rural population until digitalization revolution came in. Government wise tie ups Government has been tying up with banking sector and online cash providers to promote and ease up online financial transactions. This is further being enabled through internet service providers who are bringing in best broadband advancement to the rural areas by placing towers at every nook and corner. Various government initiatives and intervention to introduce digitalization to rural India has proven to be very useful for almost all the sectors of industry but largely the ecommerce sector. Trusted postal services Many ecommerce companies have successfully teamed up with Indian postal service to make the delivery of their products to their customers in rural areas. This has proved to be cost effective and a reliable source of delivery. All these initiatives and this shift of technology will turn out to be fruitful for the ecommerce players through innovative use of media in rural market. People in rural parts need to be educated about the products and its usability. And that can be made possible by hiring rural specialist agency that will be planning and designing a rural effective advertisement campaigns and activities. Metropolitans support rural Ecommerce sector being a revolution in itself is directing its advertising strategies to creative and dynamic BTL advertising agencies in India. Many agencies situated in metropolitan cities with their expertise and creative minds are bridging between ecommerce business and rural areas. For example, to reach the interiors of rural areas in Maharashtra, BTL activation agencies in Mumbai and Rural marketing agency in Pune get active to run such distinctive and incredible advertising campaigns. Different unique advertising strategies Road shows: Such campaigns include BTL activation agencies in Mumbai through road shows in the rural areas. This aims at creating awareness among the rural people about the products and the services their ecommerce client offers at a much lesser and competitive prices. Story telling: Another very effective way of connecting with rural audience is through a story telling and creating a character which resembles the rural population. It talks about the challenges the rural imaginary character faces and tackles through advertised product and service.