Posted by Missing Billi
‘Hum honege kamiyaab… ek din’
OOH advertising today is one of the most essential mediums of advertising, since the scope for marketing and advertising today has grown over the past year. Outdoor Advertising Convention has been recognizing to OOH media leaders and professionals for years, motivating them for their efforts in the field. OAC awards have reached the milestone by completing 10 years of awarding and giving recognition to the leaders. This grand award functions was held at the Grand Hyatt in Panjim, Goa on the 4th and 5th of July.
How is a medium of media created? Leaders in the OOH media (Out Of Home advertising) put a lot of thought, look into various aspects in our society and accordingly create a medium of media that best suits for marketing and advertising. One example of the OOH medium of media is created by Vritti iMedia, which they have termed as the Suddha Desi mass communication tool. Suddha Desi tool in itself is a way through which not only rural marketing can be done but the rural lifestyle can also be improved. Suddha Desi is where INDIA meets BHARAT, by saying this it implies that Bharat i.e. the rural India meets the developed part of the country, thereby improving the conditions of rural India. This medium of advertising uses the announcements speakers at the bus stations in the rural India to communicate/advertise premium products and penetrate them into these rural areas. Suddha Desi is a simple, straight and compulsory medium of media, because all the advertisements at the bus stations are played in simple and understandable language that the locals follow and compulsory because the passengers have to involuntarily listen to the announcements speaker to keep up on the bus schedules. But the passengers at the same time are entertained while they await their buses. This tool has been implemented in many rural areas in India and its effects are evident. This amazing tool stands as an asset to Vritti iMedia for which they have won a golden awards in the ‘Zonal Media Owners of the Year – West’ category and a silver awards for the ‘Zonal Media Owners of the Year – South’ category.
Along with the awards, Vritti iMedia have bagged a feeling of pride and gratitude towards the recognition they have received. Vritti’s Suddha Desi tool has proven to be awe-inspiring tool for rural marketing as well as advertising, and this has be proven consistently for the past four years as they have won the same awards four times in row consequently.
