The success of a company depends on two important aspects, quality and cost-efficiency. As far as Vritti iMedia is concerned, it is successful on both parameters. It is a well-acclaimed company for incredibly effective rural campaigns at affordable rates. The successhas been astonishing so far, but it is not just fluke. It is the result of a well-thought and well-implemented modus operandi.
What strategy does Vritti iMedia use to reach the rural audience?
Media experts at Vritti iMedia know that the rural marketing is a different ball game where Media Company has to reach the users. Since approachability is a significant issue in the rural market, they used an innovative way to reach the maximum people at a time.
Vritti iMedia a targeted bus stands because they are the transit points for people living in small towns and villages. Typically, the frequency of buses in interiors is low and people spend a considerable time at the bus stands. Thus, it is a wise and effective strategy. With the largest Digital Audio Network at the rural bus stands, it has achieved significant coverage and penetration.
Vritti iMedia overcomes the hurdles of marketing communication
Since there is a vast disparity in language, understanding, and intellect; achieving effective communication is a big challenge. Marketing experts at Vritti iMedia have worked at very micro level. For example, local dialect has been taken into account while designing media campaigns. AudioWala Bus Stand is a massive hit because of suchcritical analysis.
Innovative 4C Strategy for an overwhelming success
As the clich goes, it takes an hour to cut the tree, but six hours to sharpen the axe; a detailed planning is required for a massive success. Marketing gurus at Vritti recommend a unique 4C strategy for achieving success in the rural markets.
Creating a separate Rural sales team (sub-vertical hired locally) to focus on the rural market.
Customizing the products to meet specific needs of the rural markets.
Channelizing the offers properly and create alternate channels for lead generation or sales
Ex:- Rural Youth, Common service centres, e-chaupals, Rural BPOs and NGOs to be used for influencing or selling these offerings as partners. It will be over-and-above the conventional dealer-distributor model.
Carving localized campaigns on the fundamental concept of Vritti iMedia, Think Local Act Local.
No wonder, the company has kept the costs under control and reach the maximum people by spending the minimum money. Reaching 60K people using Audiowala Bus stand daily by spending Rs.600 is a miracle, indeed.
