Audiowala Bus Stand, India’s largest Digital OOH & Audio Network is a unique media property of Vritti iMedia, a mass media arm of Vritti Solutions. Audiowala Bus Stand focuses on reaching the masses in the rural and semi-rural regions of these 7 states of India- Maharashtra, Karnataka, Goa, Haryana, Punjab, Himachal Pradesh and Rajasthan. Our audio medium gives brands the liberty to advertise their products and services in the native language of the state and the local dialect understood by the locals out there. Hence, we can say Audiowala Bus Stands have revolutionized the way of marketing in the rural regions by making the promotions more connectable and local.
- Tata Sky: Recently, Tata Sky created mass awareness for Aamcha Channel Pack at the bus stations of Maharashtra through our Audio Visual medium, the Audiowala Bus Stand. Aamcha Channel Pack offers channels of every genre in just Rs.238/- per month which is quite affordable in the small towns and rural regions of Maharashtra. Jingle was played in Marathi, the local language of Maharashtra to establish a connection. Audiowala Bus Stand not only facilitates promotion with the help of audio, but also offers a support via visual advertisements. Watch the ad on https://www.youtube.com/watch?v=TyX2SepAKWo
- Zee Cinema Padman Premiere: Along with playing jingles and creating awareness, Audiowala Bus Stand can facilitate BTL activations for brands. One such instance is promoting the premiere of Padman movie at the bus stations of Panvel and Palghar. The activity centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie. For this, gazebos were set up at the bus stops where a team of women were educating the audiences on the issue. Free distribution of sanitary pads to the needy women was done. This outdoor campaign observed a footfall of 1000 people at each bus stand in 2 days. To know more about the campaign, visit https://www.media4growth.com/campaigns/zee-cinema-tunes-in-padman-at-audiowala-bus-stands-in-mumbai-outskirts-3056
- Honda 2 Wheeler: Audiowala Bus Stand goes beyond creating brand awareness and BTL Activations. Vritti iMedia through its audio media property give brands a great scope of Experiential Marketing. Honda promoted its motorbikes at 31 bus stations of Karnataka (urban, semi-rural and rural regions). The brand not only engaged its audience with audio jingle, but also gave a chance of experiencing the product (bikes) on the bus stations. Stalls were set up where the prospective customers could test the vehicles, get their queries addressed and also do their bookings. Through the activity, Honda received over 85,000 enquiries and over 500 bookings. To know more about the campaign, visit https://www.media4growth.com/campaigns/honda-establishes-deep-connect-with-audiences-across-karnataka-1454
- Parle Marie: Parle, a big name in the FMCG sector chose Audiowala Bus Stand to create brand awareness of one of its biscuits, Marie in the rural regions of Maharashtra with the onset of Ganesh Chaturthi in the year 2017. The significance of the Ganpati festival in Maharashtra attracts a lot of inter-state travellers. Parle took this opportunity and created a 30 second jingle that use to play in between bus announcements. The jingle highlighted the scheme of free cup of tea along with a packet of Marie biscuit. In 10 days, the brand observed a sale of 40,000 packets only on 7 bus stations of Maharashtra. To know more about the campaign, watch https://www.youtube.com/watch?v=SVJ8DV8pU-o
From the aforementioned instances, we learn that Audiowala Bus Stand help big brands to penetrate in the rural markets through various innovative ways- only audio jingles, Visual + Audio promotions, BTL activations+ jingles, Experiential Marketing+ jingles and Outdoor Advertising + jingles. Moreover, the biggest advantage of hiring Audiowala Bus Stand for a promotional campaign is that it allows big brands to go local with respect to language, content and dialect, which makes the messaging more direct and connectable.
To know more on our unique media property, feel free to contact us at +91-9561068555.