Brands make the most of this new form of advertising at the cost of just 1 Paisa!
In a world where the cost of living is only increasing by the day, money loses its value. India, having the rupee as its currency saw days when its citizens could buy goods for less than a rupee. To think of the same now, would be more than difficult; or rather impossible. Now, there is great news for brands, as a new form of advertising makes this possible.
What is this methodology?
Advertising at bus stands through public announcements happens to be both, effective and cost effective for any brand. This concept uses the power of the public announcement system to increase brands sales in rural areas. By carefully advertising in local dialects and running the audio advertisements at regular intervals, this medium seems promising for increasing a brands reach by making a personal connect with the target consumers.
Thousands of consumers at 1 Paisa
Each bus stand gathers thousands of travelers every day as buses are the sole means of transport and commuting in rural areas. Bus stands are therefore the perfect hub for advertising in rural areas. It is impossible to escape these audio advertisements that gain full attention. It’s no wonder that so many brands are turning to this medium that guarantees a successful campaign and costs just 1 Paisa per target consumer.
Know more about the success story of political communication in Karnataka.
