What is the future Indian marketing strategy in your opinion? Would the marketing brains be busy in deciding the game plan to attract the already saturated urban market? Or they would pay more attention towards the more promising and fertile rural market? Well, the majority of the companies are targeting their resources towards the villages …
Do you know about the second largest mode of conveyance in India? Yes, you guessed right, it is the bus network. Though not centralized and structured as the Indian Railways (which is the First Position Holder), it carries millions of people from one place to another. The fleet of state government owned and private buses …
Bus stand audio announcements helping rural people to gain information while traveling Read More »
As there is saturation in the urban markets because of high competition and increased brand awareness, entrepreneurs find the rural segment quite attractive. It is still an unexplored market with a tremendous growth potential. However, the biggest challenge is to connect to the rural consumers in such a way that they find the product suitable …
Audiowala bus stand: the latest means of promotion Read More »
By, Rajender Chhabra When important announcements are made in public places, they become a necessity after some time. People get used to it and use the same for public welfare. Vritti Imedia started automatic announcement system on the bus stands. It started with the idea of promoting brands and products, but it has become a …
RSRTC is going to organize Asthma Camp for drivers, a positive effect of Vritti Imedia Read More »
By, Rajender Chhabra If you think about the beliefs and traditions in the rural areas, then a great emphasis is given to the Yatras. However, there is another important aspect, the religious programs organized by the ‘Guru’ or ‘Kul Guru’. In spite of the tough (and busy) life of the rural people, they give great …
