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Articles and Opinions

Bus Stand Announcement Advertisements and its Impact in Rural India

Articles and Opinions, Bus Stand Announcement Advertising, Bus terminal Advertising, Bus terminal Advertising in India / By

As the purchasing capacity the customers of the rural area becomes significant, marketing geeks cant take it for granted anymore. It is not just a small chunk of the pie but a significant revenue contributor. Since the aspirations, inspirations and intuitions of rural people are different; their emotional triggers are also different. Hence, a unified, …

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A different market but a completely different socio-cultural entity – ‘Rural India’

Articles and Opinions, rural marketing / By

Rural market is the latest buzzword not only in India but many other big economies such as China, Indonesia and Vietnam. Marketing gurus look at this highly potential market segment as the market of the future. Yes, in a country like India where economic growth has been consistently good for more than a decade; it …

A different market but a completely different socio-cultural entity – ‘Rural India’ Read More »