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Rural Marketing strategy undergoes a change; conventional methods yield great results

Articles and Opinions / By

By, Rajender Chhabra Rural market is expanding consistently from the past one decade or more. So rural marketing consulting agencies are growing day by day. Out of the total consumers in India, rural consumers have Lion’s Share of 65% approximately. Reports say that the revenue contribution from this segment has recorded 625 Billion Dollars which …

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Trust, Faith, Trade Fairs, Religious Mela’s Turn Into Marketing Events

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By, Roopnarayan Sawariya When you think about India, it is the country where people are always driven by faith in their personal, professional as well as social life. They believe in god, they believe in good deeds, and they believe in good thoughts. At times, thre are situations when the evil sense tries to overrule, …

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Bus Stand Announcement Advertisements and its Impact in Rural India

Articles and Opinions, Bus Stand Announcement Advertising, Bus terminal Advertising, Bus terminal Advertising in India / By

As the purchasing capacity the customers of the rural area becomes significant, marketing geeks cant take it for granted anymore. It is not just a small chunk of the pie but a significant revenue contributor. Since the aspirations, inspirations and intuitions of rural people are different; their emotional triggers are also different. Hence, a unified, …

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Challenges and strategies of advertising in rural India

advertising in rural india, rural advertising, rural marketing agency, rural marketing companies / By

Those who arent quite familiar with marketing concepts may find it difficult to understand that why there is a need for a separate strategy for the rural market in India. They feel that advertising in rural market and the urban market doesnt make any difference. However, marketing experts know it very well that they are …

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The power of rural advertising growing in india

advertising in rural india, rural advertising, rural marketing agency / By

Being a smart entrepreneur, you may already be aware of the immense potential lying in the rural market of India. Yes, times have changed, and it is not a subdued market where consumers will accept whatever is being thrown at them. No, rural market asserts its power today and forces rural marketing agencies in india …

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