A village today in our country is certainly not what it used to be three decades ago. If we read about the living conditions of a typical Indian village in the decade of seventies or even eighties, then it looks as if we are talking about Stone Age. Today, we see a paradigm shift in …
Urban VS Rural customers From a marketing perspective Read More »
You joined a company as marketing manager and the first assignment you got to create an advertising campaign for product specific to the rural market. You prepare well, the pitch is superb, and there is no problem in the product. However, strangely nothing works, and it comes out to be a total fiasco. What could …
Behavior of the rural audience and how to sell effectively Read More »
It is impossible today to take the business to new heights without including rural market. Yes, once upon a time neglected segment of the Indian economy; today becomes the deciding factor. Marketing managers today spend a significant energy in deriving effective strategies that lure rural population. With highly charged innovation and creativity, today companies develop …
When 75 percent of the population belongs to the rural market, it is inevitable to build strategies that suit this huge population. However, unfortunately, all our marketing efforts have been centered on the urban population. There were several reasons behind the disparity. Firstly, the rural consumers were not very brand conscious earlier. They were more …
Dabur is amongst the most trusted names in India for products that are unique, outstanding and natural. It has a wide variety of brands that outshine in the competitive scenario. In the unbearable heat wave recently, Dabur India and Vritti Imedia used their famous AudioWala Bus Stand for reinforcing the effectiveness of Pudin Hara to …
