The Rural Market is turning out to be the New Hub for ecommerce Players

Ecommerce has been viewed as the intelligent way of selling out the products and services. With a technology boom, the customers all over could be addressed and targeted. However, despite of huge reachability, ecommerce business lagged behind in getting hold of rural population until digitalization revolution came in. Government wise tie ups Government has been …

The Rural Market is turning out to be the New Hub for ecommerce Players Read More »

10 Marketing strategies for corporate to succeed in rural India

Rural areas holding a larger chunk of the entire population of India looks alluring to most of the companies all over. However a lot of misconception and loopholes could be seen in rural advertising strategies. Since, rural India has potential to contribute to the India economy multiple folds, an innovative use of media in rural …

10 Marketing strategies for corporate to succeed in rural India Read More »

Is Rural India Finally Embracing The Digital Life?

When digitalisation has become a need of hour, how rural India could remain untouched. Needless to mention the scope and reachability is still on the initial stage. However with constant government intervention and other initiative from various businesses, it will soon reach a progressive stage. Government has been encouraging banking to equip the rural population …

Is Rural India Finally Embracing The Digital Life? Read More »

THE RIGHT PLACE FOR ADVERTISING AT THE RIGHT TIME-RURAL ADVERTISING!!

No matter how excellent thought backs up some form of adverting, if it is not placed at the right time and at the right place, the entire effort goes in vein. And when it comes to positioning campaigns for advertising in rural areas, the challenge is unbelievably huge. Every business which is offering consumer goods …

THE RIGHT PLACE FOR ADVERTISING AT THE RIGHT TIME-RURAL ADVERTISING!! Read More »