Religion bonds millions of people in India. The Sinhasth Kumbh Mela of Ujjain proved it once again. It was one of the biggest religious occasions of one month where millions of devotees gathered to take a holy dip in the sacred waters of River Shipra. Navratna Oil used the opportunity to run a brand engagement …
Navratna Oil brand campaign wins the hearts of millions devotees at Ujjain Kumbh Mela Read More »
Once upon a time considered trivial from the perspective of designing marketing strategies, the rural market of India emerges as the dark horse. Today, big marketing brains are busy in deriving marketing strategies that would lure the rural people. With a sizable annual spending of more than 50 Billion Dollars (2012 figures), the rural markets …
Vritti iMedia helps brands to expanding their wings in rural market Read More »
When they say India lives in the villages, they are not wrong. A country where more than 80 percent of the population lives in small and middle-sized towns (a chunk of the population contributing eight to ten per cent of the total economic growth); how can one ignore it? Economists say that the key to …
Change of the government brings change at several fronts. With a new ideology and commitment towards strong and self-dependent India, several programs are being launched by the existing government. Digital India is amongst the top most programs which have been launched with a determination of changing the face of India. Indeed, the digital revolution is …
Godrej Consumer Products limited (GCPL) through its various brand activation’s has created an experience that brought alive the Kumbh ritual of purity, making every Indian experience of India’s purest bath even more pure and enjoyable. Kumbh Mela is a mass Hindu pilgrimage, held in India every three years and attracting 100 million people. GCPL installed …
Godrej spreads the message of purity this kumbh season Read More »
