By, Rajender Chhabra If you think about the beliefs and traditions in the rural areas, then a great emphasis is given to the Yatras. However, there is another important aspect, the religious programs organized by the ‘Guru’ or ‘Kul Guru’. In spite of the tough (and busy) life of the rural people, they give great …
By, Rajender Chhabra When we say that education develops the personality, then the traditions and methods associated to it contributed to the development significantly. Do you recall the good old days of the school when Saturday used to be the most exciting day because of the ‘Bal Sabha’? Yes, it was not just a formal …
Bal Sabha, the lost tradition revived by JK Cement Read More »
By, Dhiraj Naik I was just getting into my car when I saw our old neighbor leaving for Panjim, for his usual stroll and to buy his favorite fish. I called him and offered a ride. He accepted the invitation happily as it would save some time on his travel. I was equally happy to …
By, Rajender Chhabra If you weigh the development on the parameter of infrastructure, then we can say that the rural India has developed tremendously in the recent times. Experts say that the digitalization has triggered a plethora of opportunities in all sectors. If you look at the survey done on 2016 to know assess the …
By, Rajender Chhabra Rural market is expanding consistently from the past one decade or more. So rural marketing consulting agencies are growing day by day. Out of the total consumers in India, rural consumers have Lion’s Share of 65% approximately. Reports say that the revenue contribution from this segment has recorded 625 Billion Dollars which …
Rural Marketing strategy undergoes a change; conventional methods yield great results Read More »
