Posted by Missing Billi
‘Mera Bharat Mahan… Sau mai se ab Sau honge entertaan’
There were times when people were less, demands were less and options were nil. But with another century added to our existence, things have seemed to change drastically. The development, the demands and the need for a change are all together responsible for the kind of India that we are living in today. From Hindustan to Bharat to India, it has been a long journey towards development.
What development are we talking about here? The development that we are talking about is the Bharat i.e. the rural and semi-urban part of the country which is turning into India i.e. the fast developing part of the country. Understanding the increasing needs and demands in the rural and semi-urban areas, marketers are compelled to draw newer marketing strategies that will help change the current state of Bharat into a better, newer and developed India.
Vritti iMedia have designed a new tool is called as the Suddha Desi Auzar that uses public announcement systems at the bus station to communicate with the masses living in Bharat in a way that educates them and at the same time entertains them too. This tool creates the much needed awareness about products that can help the masses improve their lifestyle. The awareness referred here is created by using jingles and rhymes made in simple and understandable language that the people at the bus stations follow. This in way happens to be entertaining to the bored commoner at the bus station. These steps have helped the bus station in the rural areas to be entertaining and informative at the same time.
