Vritti Media is not only a successful marketing and brand promotion company but is has also shown a deep social concern and responsibility. It has been part of several initiatives that are directly connected to the social welfare. Offering facilities to pilgrims at Pandrapur is an example. The company is concerned about the roadblocks being faced by Kannada film industry nowadays. The economics of Kannada movie industry are not as strong as the other regional languages of South India. Hence, it cant compete with them in spite of producing good movies with superb storylines.
Kannada cinema spearheaded parallel cinema once upon a time
In the decades of 70s and 80s, Kannada cinema was considered the leader of the South Indian film industry. It successfully carried social reformation movement and produced movies that had meaning and message. There were stalwart actors, directors, and writers who took it to very high standards.However, a lot of water has flown since then and today the Kannada film industry is in a dreadful situation. It has been overshadowed by Tamil, Telugu and Malayalam film industries. Today, it becomes difficult to bring the audience to the movie theaters. Vritti shows a deep concern with it and the company is determined to bring back the glorious days.
Audio Nildana promotes Kannada movies in the best way
Vritti knows very well that communication is the crux of success in the rural market. In Karnataka, a bus is the most preferred medium of travel in the interior areas. Roads are very good, and Karnataka State Transport buses are quite comfy and luxurious. There is a large footfall in the KSRTC bus stands which makes them the best place to reach the masses. Audio Nildana plays promotions, songs and information about the newly released Kannada movies. It also provides informational content and segmented promotion of the retail market.
Since the facility reaches to more than 100 bus stations of Karnataka, it is a greatly cost-effective mode of publicity. Audio promotions and song bits are played at widespread locations simultaneously experts rate it effective than FM Radio. A song will be played for two minutes, and it is expected to reach over five million people at a time. Interesting information will be broadcasted in between the songs so that the content keeps people engaged.
It is sure that there will be further development in the coming years, and Vritti will add new and exciting things to promote Kannada film industry.
