Posted by Missing Billi
‘Yaatriyaan Kreepiya Dhyaan De, Yaaha Gadi… Aye Dhinka chika Dhinka chika Dhinka chika Aye Aye!’
Bus stations are the heart of India and, are also a meeting point between the urban cities and the rural areas. There are thousands of people travelling between these checkpoints and thus these bus stations are a prime spot to catch the passenger’s attention. Passengers listing to the advertisements through the announcement speakers at the bus stations are the potential buyers, hence ‘A Passenger = A Buyer’. Here, grabbing the passenger’s attention is of utmost importance; and Vritti iMedia have correctly spotted these potential buyers and have accordingly created the tool of Suddha Desi mass communication which best helps grab attention.
Why is it that we say the bus stations are the heart of India? Bus stations in the rural India are like malls to the passengers, this is because the bus stations are surrounded by shops and hawkers. And the passengers are masses, buying media from the advertisers who advertise their products through the announcements speakers by listening to these announcements. Now these advertisers have to work hard and create pleasing content regarding their premium products, because this is what is catching the passenger’s attention. And they not only have to grab the attention of the passengers but also have to see to it that their products are easily available in the shops and stores around these bus stations, so that the passengers can go and purchase them.
Suddha Desi mass communication tool is an ideal way to market the premium products which will directly lead to sales, and in addition improve the rural lifestyle. Vritti iMedia’s Suddha Desi tool is a simple, straight and compulsory medium of mass communication; simple and straight because the audio advertisements played at the bus stations are in simple and straight language that the locals follow, and these advertisements also Infotain the passenger and compulsory because the passenger have to listen to announcements to keep getting updates on the bus schedules.
The audio advertisements through the announcement speaker create a buzz at the bus stations thus keeping alive the spark needed. And in addition all this, the bus station also fulfill the passenger’s expectations by entertaining them at the same time. This can be an amazing selling factor from the advertiser’s point of view thus and thus leading to GROWTH.
