Flame Awards is instituted by Rural Marketing Association of India (RMAI) which is a National body that aims at promoting, improving, developing rural marketing in India. RMAI introduced the Flame Awards in 2006 with the intention to give recognition promotion, marketing and initiatives in rural areas of the country. It is a platform that helps various institutes and organizations for rural marketing to share and showcase their best works in the domain of rural promotion.
Flame Awards 2015 got an over whelming response from lead corporate brands, rural agencies, media companies, NGO& development sectors. http://flameawards.com/A highly experienced jury from diverse industry sector judged the entries. Many upcoming as well as renowned organizations received recognition for the exceptional work and effort in the field of rural marketing.
Flame Jury offered 1st Gold for the Pandharpur campaign of Goodknight Fast Card to Vritti iMedia as on ground promotion of the year for Brand Awareness. It was stated to be a brand activation that leads to enhancing the brand’s image through awareness, communication of unique features or other intangible objectives. It also attained 1st Silver for the same campaign under the category of ‘Use of Traditional Congregation Platform, An activation for a brand through an existing / traditional media channel on ground. For eg. Melas, Haats, Festivals. The achievement was even more over whelming for Vritti iMedia when they achieved another award of 1Silver for the same campaign in the category of Best Initiative of the Decade. Good Knight Fast Card Pandharpur Campaign : http://youtu.be/daQ-wkcVUFk
Another Category of OOH Campaign of the year was awarded to Vritti iMedia as 1 Silver for promotion of Punjabi Film “Double di Trouble” http://youtu.be/LLZf0i60iy4 – A campaign using OOH as a medium for rural and small town audience reach to the advantage of the brand / message. 1 Bronze was also awarded for the Parle Marie Campaign using the Audiowala Bus stand and an award for the Best Initiative of the Decade. Parle Audiowala Bus stand Campaign : http://youtu.be/U1D0euFjW_Y
Many such organizations have been awarded for their phenomenal efforts in rural marketing. Organizations like Vritti http://www.vrittiimedia.com/ have taken initiatives to promote brands and its services in rural market with help of such exceptional campaigns. Awards like these serve as a motivation to organizations that are willing to spread awareness among the rural population. It is high time to get over the media dark in the rural areas and flourish our country with knowledge, awareness and information for any and everything!
