Marketing experts and advertising gurus feel that creating a corporate image is like making a strong foundation of a skyscraper. The stronger it is, higher is the performance. Having said it, one cant use the same yardstick for measuring the success of it in the urban and the rural market. Both are different ball games. A successful company develops unique strategies for each market segment.
Commitment and sustainability, the two success mantras
When you want to establish a strong corporate image in the rural world, it is important that the audience perceives you as a long-term player. You shouldn’t appear a dubious entity that wants to make hay while the sun shines. Brand loyalty is the distinguished characteristic of this segment, and they expect the same from you. It should be visible that you care for them.
In the fierce competition, visibility is the key to success
Every business that wants to survive and flourish today needs to be visible. The more people remember you; higher is the probability of success. Build a corporate image in such a way that people associate it with their life. The brand name, symbol, logo and slogan, all should be aligned with the corporate theme. When you create a corporate image for the rural world, it has to be down to earth and truly Indian. Expert marketing agencies such as Vrittii are experts in the niche. With a rich experience of developing effective campaigns targeting to the rural segment, they effectively build the corporate image.
Use innovative ideas
The rural consumers in India demand better lifestyle due to increase in the literacy levels and higher awareness. Hence, companies need to derive new methods of building the corporate image. Since the magnitude of this population is humongous (Nearly 800 Million), one cant ignore it. Until the recent times, there has been a little need felt to derive separate corporate image building strategy for this segment. Entrepreneurs took it for granted and used the common strategy for urban and rural markets.
Only innovative agencies such as Vrittii used innovative and groundbreaking concepts to explore the potential up to the maximum.
Use the untapped population by highlighting your corporate image and take the business to enormous heights. India has unimaginable potential which is getting unleashed. Only those business owners succeed who are proactive and upbeat. Market penetration increases sales and profitability, the two fundamental objectives of the business.
