Bus stands in Punjab witness a quirky new way of film promotions
Punjabi cinema a.k.a ‘Pollywood’ is best known for its unforgettable dialogues and electrifying dance moves. Lately, bus stands in Punjab have livened up as the passengers witness short clips of upcoming films. These movie teasers have caused quite a buzz between the passengers who await their bus. Catchy visuals and pumping Punjabi songs seem like a treat while they wait in queue.
The special ingredients to this perfectly filmy masala are a bus stand, a few LCD screens, passengers and films waiting to tease their audience! All these ingredients make a perfect mix for advertising. This medium in particular seems to be taking over the other alternatives for film promotions as it has captured almost all of the Punjabi films since its introduction.
This concept took off 6 months ago, and is still going strong. A list showing every Punjabi film that has been advertised through this proves the popularity of this new medium.20 Punjabi movies are already a part of this list that is ever growing.
A few of the movies that turned to bus stands for advertising are Ishq Garrari, Heer & Hero, Just U & Me and Disco Singh among others. These movies are popular hits of Punjabi Cinema. They have largely benefitted by advertising at bus stands. The success of these movies at the box office proves the effectiveness of this medium.
This simple yet innovative concept has more benefits than one. Along with subtle entertainment to passengers it definitely has the power to effectively promote films. This is because bus stands gather all types of consumers and so, are simply the perfect places for film promotions. Bits of filmy dialogues and Punjabi songs make the perfect agents for promotions. These filmy tidbits are impossible to escape as it gets every passengers attention.
This medium is soon anticipated to take over Bollywood. With taking over Punjabi cinema, an entry into Bollywood seems sure. A medium that has worked so well in Pollywood will definitely do wonders for Bollywood. It’s the smart way of advertising at the right place.
