‘’Cigarette ka dhua ab hogaya hai bhari, kyuki tax ho gaye hai bhari Iss bhari tax se bhag jayegi karkrogue ki bimaari!’’ Now if you spot a smoker, you can easily judge their wealth. On the World No Tobacco Day 2014, 31st May, the taxes over tobacco have been raised because it was concluded that …
Recent market surveys have shown that markets in rural India will be the next battle ground for companies in India. The markets which were traditionally focused on the urban populace now see a tremendous growth opportunity in this little explored rural territory. Companies have now realized the importance of this 600million- plus market which could …
The Union Budget for 2011 has evoked mixed reactions from the advertising industry. Some reactions being positive and some negative. But, by and large, the general consensus is that many advertising agencies expect companies to spend a large amount of their marketing budgets on rural communications. This is so because of the sheer number of …
