I am in the field of consumer marketing from quite a long time. I have seen the incredible change in the perspective and perception of consumers in the past three decades. Globalizati on and open market policy brought a miraculous change around, and todays rural market is very different from the era of 90s. Today, …
Unbranded oil brings a big opportunity for direct selling in the rural India Read More »
We have preconceived notions when we talk about the telecommunication revolution in our country, dont we? While talking about the phenomenal growth in the past two decades, we conveniently forget (rather ignore) the huge chunk of the rural market. We still consider it a world of some other planet where people still use the …
The telecommunication revolution reaches up to the grass root levels Read More »
As you sink deeper and deeper into the wealth distribution and marketing potential, you reveal that there has been a remarkable development in the rural sectors. Villages in India in the contemporary times are far more different than the earlier times. Now, rural markets are equally exciting, and people who live in villages are also …
What is going to be the Future of Rural Advertising in India? Read More »
Why do I love my job as a marketing executive? Certainly, because it is creative and lively, but there is another dimension to it. As a rural marketing expert, you need to travel a lot; and that too in the remote places and small villages. Dont underestimate our small villages and local markets by assuming that …
India is a land of surprises and the more you explore it, the more you get amazed with it! Well, the clich mentioned here is not just a clich for me but a hard reality of the life. Being a marketing executive, I have been traveling in the remote rural areas of our country, and …
