Kumbh Mela is a sacrosanct gathering that people from all over the world attend. It is a grand spectacle that highlights the religious fervor of people. This year, the Kumbh Mela takes center stage at Nashik, Maharashtra. An interesting aspect is that these pilgrimage conventions are increasingly becoming an ideal arena for marketing and promotional …
As we all know that rural marketing has proven to be an essential part of the marketing mix. The spending capacity and habits of the rural people has increased tremendously in the past few years. Vritti-i-Media has taken an initiative to enter into rural markets and market brands in the places best suitable to reach …
Localisation Is the Key To Successful Rural Marketing Read More »
Pandharpur in Solapur district, is also called the religious capital of Maharashtra and the temple is dedicated to Lord Vitthal, an incarnation of Lord Krishna.On this year, Pandharpur yatra is held on Aashadi Ekadashi i.e. 27th July. One of the most famous pilgrimages in Maharashtra, Pandharpur Ashadhi Ekadashi Wari has been taking place for more …
Golden Opportunity to Reach 2 Million People of Rural Maharashtra! Read More »
This day, a huge Yatra or religious procession of pilgrims known as Pandharpur Ashadi Ekadasi Waari Yatra culminates at Pandharpur in Solapur district in south Maharashtra situated on the banks of the Chandrbhaga River Pandharpur is main center of worship of the deity Vithoba a local form of Vishnu. This year it falls on 27th …
In India, the cultural and language diversity makes it tough for advertising produts to market in an uniform language.Thus it is an interesting challenge for rural advertising media compaines to tap the potential here. There is a need to adapt to the diverse linguistic needs of rural India. It is a largely untapped audience, but …
Growth in rural advertising and Vritti iMedia’s role. Read More »
