Author name: VrittiMedia

Marketing experts and advertising gurus feel that creating a corporate image is like making a strong foundation of a skyscraper. The stronger it is, higher is the performance. Having said it, one cant use the same yardstick for measuring the success of it in the urban and the rural market. Both are different ball games. A successful company develops unique strategies for each market segment. Commitment and sustainability, the two success mantras When you want to establish a strong corporate image in the rural world, it is important that the audience perceives you as a long-term player. You shouldn’t appear a dubious entity that wants to make hay while the sun shines. Brand loyalty is the distinguished characteristic of this segment, and they expect the same from you. It should be visible that you care for them. In the fierce competition, visibility is the key to success Every business that wants to survive and flourish today needs to be visible. The more people remember you; higher is the probability of success. Build a corporate image in such a way that people associate it with their life. The brand name, symbol, logo and slogan, all should be aligned with the corporate theme. When you create a corporate image for the rural world, it has to be down to earth and truly Indian. Expert marketing agencies such as Vrittii are experts in the niche. With a rich experience of developing effective campaigns targeting to the rural segment, they effectively build the corporate image. Use innovative ideas The rural consumers in India demand better lifestyle due to increase in the literacy levels and higher awareness. Hence, companies need to derive new methods of building the corporate image. Since the magnitude of this population is humongous (Nearly 800 Million), one cant ignore it. Until the recent times, there has been a little need felt to derive separate corporate image building strategy for this segment. Entrepreneurs took it for granted and used the common strategy for urban and rural markets. Only innovative agencies such as Vrittii used innovative and groundbreaking concepts to explore the potential up to the maximum. Use the untapped population by highlighting your corporate image and take the business to enormous heights. India has unimaginable potential which is getting unleashed. Only those business owners succeed who are proactive and upbeat. Market penetration increases sales and profitability, the two fundamental objectives of the business.

Till 90s brand building in the rural market was virtually non-existing. Indian economy was moving at a slow pace, and there wasnt much brand awareness even in the urban areas. However, there has been a 180-degree change in the scenario after open economic policies and globalization. We see all world-famous brands showing their presence in the Indian markets and brand building is not limited to the glossy urban malls and shopping arcades, but it penetrates up to the smallest village located in the interiors of the district. Marketing Gurus spend considerable time and energy in designing effective brand building and market communication strategies. Vritti Media is the leading marketing agency with a perspective that is with a unique perspective. It has been remarkably successful in building brands strongly in the Indian rural markets. The company created a history by conceptualizing a groundbreaking concept Audiowala Bus Stand. It is a massive hit in the southern states of India. Rural marketing strategy is different Experts know that the challenges in creating the marketing strategy for the rural market are totally different. It is important that the brand should associate with the lifestyle and thinking of the rural people. Brands that entered the rural market with the same marketing strategy which was quite successful in the urban world got major setback. There are several examples of it. Since people didnt relate to the identity, the product didnt click them. When a seasoned agency such as Vritti Media conceptualizes branding strategy for the rural world, it makes sure that it talks the language of its consumers. It gets identified with their lifestyle and connects well with them. The rural segment is highly brand loyal This peculiar characteristic of the rural India has been substantiated by several market research projects. When these consumers establish trust in a product, they stick to it till there is a huge gap between expectations and fulfillment. It is needless to mention that designing an effective brand building strategy ensures perpetual yield. Hence, Vritti Media burn their midnight oil in deriving concepts that are long-lasting. They dont just tweak urban strategy here and there to fit into the rural world. Rather, they derive innovative and relevant ideas that lure the audience. An in-depth understanding of the people, their likes & dislikes is required for effective brand building strategy. Only those who know the pulse of the market can do it well.