When you want to achieve a grand success in the market, it is not possible to ignore the rural market. It occupies a big chunk of the pie, and there has been a tremendous increase in the market potential due to excellent economic growth in India. Marketing gurus say that rural marketing is a different …
Can you remember a time when you were a small kid, and traveling was a thrilling experience for you? Yes, the bus service is like a lifeline in the rural and urban areas in India. It is a low-cost, convenient and fast mode of travel. If we think about the rural India, there has been …
Audiowala bus stand is catching as an advertising strategies Read More »
Think back to when you were a child what was the face of a typical Indian village? Wasnt it very different from what you see today? Approach roads to the villages were pathetic. People were ignorant of what was happening in the bigger towns or cities. The gap between rural and urban living standard was …
Advertising & Sales Promotional Strategies In Rural Market Read More »
Everyone knows that along with creative product promotion, you need an effective distribution strategy to come out with flying colors in the business. It is further significant in India because of the vastness and geographical diversity. Marketing experts emphasize on the fact that decentralized model works better in India than the traditional hub-and-spoke model. Research …
The rural India was taken for granted for many years and nobody realized the immense potential of it. However, the situation has changed completely in the recent years. Today, the rural market is considered one of the most potential business opportunities. The fact gets substantiated by the huge money being allocated by entrepreneurs for the …
Who says rural marketing is an expensive affair and demands patience? Read More »
