vritti

Author name: VrittiMedia

The old lemon juice!

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Well, I am not a proficient blog writer (in fact, this is my first attempt to jot down my feelings on a piece of paper).Pune is surely one of the best places in India where you can feel and experience the beauty and charm of rains. The geographic location and the lush greenery of this place attract the clouds, and there are ample rains in Pune. I did my MBA from Pune and still remember those wonderful days. I am back in Pune after six years and still find it as lovely and lively place as it was six years back.As the rainy season starts, every Punekar packs his or her bags for the lovely and thrilling experience of trekking and mountaineering. There are plenty of places around because Pune is surrounded by the towering peaks of the Sahyadri mountain range. We had fun at Rajgad recently Rajgad, the glorious fort of Chhatrapati Shivaji attracts every trekker or mountain lover. The enormous height of 4600 feet above the sea level throws a terrific challenge to every mountain climber. Our group was pretty large. We were 21 people, and though we started together, separate groups were formed based on the speed of climbing and sustainability. Nevertheless, the aim was to touch the peak. After climbing around one kilometer, we were a little bit exhausted and wanted to rest for a while to get recharged again. We heard the voice of an old lady who was selling lime water at the resting point. She was quite old, and some of us just ignored her and went ahead.Our group was a bit sympathetic about the lady. We stopped there and asked about the price. She told that the cost is 10 bucks which was pretty cheap. We ordered a few glasses. I must tell that I didnt have such refreshing and tasteful lime water before.It was so yummy that we had total 10 glasses. We paid the money and started climbing again. Why should people work at the old age in spite of so much development in India? Yes, while climbing on the top of the Raigad Fort, each one of us was speechless. I was thinking about the old lady who has to climb such an enormous height every day just for the sake of earning a few rupees? We talk about economic growth, share market rise, GDP and massive industrialization, but is it really worth? If old people of the age 75+ are still working to meet their ends, then there is no sense in talking about progressing India!The lady who sold us lime water must be earning not more than 200-300 rupees every day after putting so much effort. She has to walk at least 3 kilometers every day, in scorching summers, chilling winters, and torrential rains! The government spends millions of rupees every year but does it really help? The time has come to think about all this sincerely and derive some concrete method of providing social security to old age people.Statistics say that in the year 2050, we will be having the most number of senior citizens. Therefore, the government and we must start thinking about it today. If there will be sincere efforts to do a balanced rural and urban development, then only we can guarantee a better life for the elderly people.Social security pension could be a good idea to provide a certain amount to the senior citizens so that they are not dependent on others. It is a social responsibility of every Indian citizen to think about it. After all, we all will grow old sooner or later! – Vaibhav S. Pekhale

The Cutting Glass!!

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This Glass doesnt need any introduction in India!! Some call it glass of energy some call it life..You know what I am talking about .?? TEA. GLASS OF INDIAN. There are many blog already written on The Cup of Tea. Now a days people are writing on the other side of it That effects of TEA on human health & marketing people always come up with all new idea of selling at cup of tea, Now its time for GREEN TEA now every tea making company is coming with their own Green Tea Label to stay in competition. TEA in India itself a big business and India is 2nd largest tea producer in the world after Chinaaccording to official record.. in July 2016, India had 11 lakh tea workers, of which nearly seven lakh are in Assam and over three lakh in West Bengal. The cutting glass in the most familiar most used line on Indian Street. And I am one of those people who walk around daily on this streets & not to forget I am a marketing guy who travel most around the Indian Streets most of our meeting are done on a glass of TEA which we even try to ignore but cant .. Past 9-10 years I have being walking to same streets by office & government offices. There are many changes in this past years but same things never change I am writing one of that thing which did not change in my life- the same cutting glass of Tea next to my office! He is Anil, the tea vendor. He works for the whole long day & night. He is not just a tea seller for me, but a true friend who knows what type of tea I like! Today when I asked him that which tea brand he use to make tea every day he showed me the loose packet of Tea On which it was written Maharashtra Tea (one of local well known brand in Pune & part of Maharashtra). Then I realize that when there many well known brands available in market were companies spent Lakh of rupees on marketing. This people still prefer local tea brand in loose packet in their local areas. Today when Indian Tea market in crossing 33000 Crores turnover, there are many tea brands which we find and sell locally which are not consider, if they are counted the figure can cross many more millions So as marketing people we should always try to find such local brand and try them to market them and bring to the main stream line, were they can give competition to the bigger brands in the market. Because when I tried to find out how much money a average street tea stall make in the month was just shocking for me as per their calculation the make out around 45000-55000 per month. So now just think that, what would be the annual turnover of the street tea seller in our country and the loose tea or local brands operating in India. We need to find out such tea brands seller in the rural India Marketers Really Need to Think Upon!!

Story of Lord Krishna & Rukmani..

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In the period of MAHABHARATA in Dwapar yug .. The romantic and historical story happened in capital city of Vidarbha KOUNDNYAPUR. Rukmani was the youngest daughter Of king Bhima . She was very beautiful and holy girl. She falls in love with Krishna who was the king of DWARKA NAGARI. But there was a twist. that king Bhima & king DURYODHAN were friend and they had treaty that they both will fight the war against PANDAWAS & KRISHNA. So there was no chance. Krishna inform Rukmani that she should come for Darshna of AmbaDevimata temple at Amravati and he will take her from there to Dwarkanagari. As par plan all happened but Rukmanisbrother Rukmaiya came there and opposed Krishna . There was a battle between Krishna and Rukmaiya on the soil of Pedhi river of Bhatkuli. Krishna did not kill Rukmaiya. He cut his mustache & beard only. Rukmani still call by name VIDARBHA KANYA. Koundnyapur is located in Amravati Dist. Distance from Amravati is just 40 km and from Nagpur its 100km. there is MSRTC buses are used for transport to reached at KOUNDNYAPUR. KOUNDNYAPUR has a great historical background but the Government and our MTDC dept not taking care of it. There are no good roads, no any infrastructure or no any focus to develop Koundnyapur as a tourism town. In fact, many people of india do not know about this town and its history. It is very bad thing . The government has to do something for it. It has to be developed as historical place and tourist place to Koundnyapur. The way is still from where Krishna and Rukmani was traveled towards Dwarkanagari, the temple of Devi AMBA is also still waiting that somebody share its history and awareness in our india and rest of world. People must know about love story of Lord Krishna &Rukmani..this is all.. Namaste

New Trend In Shopping in Goa

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Other than being the central point between the two major market s of North Goa I.E between Panjim and Mapusa. The Town of porvorim was more popular as a suburb which was majorly a residential area which was known to be quiet, adjoining the famous NH 17. The Identity of this porvorim has changed from a residential area to a Major crowd puller due to The Biggest Mall in Goa known as MALL DE GOA which is started in the year 2016. The dynamics of this place have changed completely .Goa which had a few supermarkets and a small mall but when we talk about this small town it houses 3 major supermarkets and as mentioned earlier the biggest mall in Goa . This has bought a major shift in the shopping habits of Locals .First it was total dependence on Panjim and Mapusa for shopping now the crowd from all major cities in Goa seem to do their shopping in porvorim . As all a mjor International and national brands are easily available and all at one spot . This easily shows that people are more concerned about time then roaming around from shop to shop bargaining for a item ,as they get everything right from grocery to stationary and clothes all under one roof . Its a new trend that has picked up quite well among locals as almost everyone is busy with ones work shopping in the mall gives a very good Leisure as well as LOT OF TIME IS SAVED WHILE SHOPPING.

BRTS…!!! Why Not in Pune?

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I am from Indore (MP), now its been done 11 months to shift in Pune, in Pune I am working well known advertising company where we do rural advertising through our Audio Bus Stand… From many days I observed one thing which is most important to share with you that is why Indore BRTS run successfully as compare to Pune BRT project. From the day of inception of Indore BRTS, I was thinking how Indore administration will run this project successfully and after crossing many small and big problems, now Indore BRTS earns it’s big amount of profit from Advertising on BRTS (Bus, poll kiosk, indoor outdoor etc.) nowadays Indore becomes a education hub where number of reputed educational institutions and many more options for entertainment as well. There are number of small and big restaurants and hotels are there, we all know 65% of our population is young. Our PM is doing many things to promote Digitization of India, and Madhya Pradesh is the 1st state of India who is aggressively working on the way of digitization. And that is the city of Indore. Indore is the one where International Airport, IT Park, BRTS corridor, AICTSL Bus service and Education institutions are situated these are the smart amenities which are served by Indore administration to his citizens very smartly by considering all the cost incurred in to it. As smart citizens of Indore all big and small brands are doing their work in a smart way for Ex. Promotional activities like advertising. Now Indore BRTS plays a lead role to advertise all types of brands on BRTS Corridor the impact of this type of one stop solution of branding is liked by all Indore citizens. I think if Pune BRTS administrative department will take it as model. BRTS administrative of Pune need to think upon & need to take an advantage to utilize this property in terms of monitory gain as well providing necessary facility to commuter sand utilize this platform as a marketing & promotion purpose. Saurabh Vaidya Key Account Manager Vritti Solutions Ltd., Pune.