I am from Indore (MP), now its been done 11 months to shift in Pune, in Pune I am working well known advertising company where we do rural advertising through our Audio Bus Stand… From many days I observed one thing which is most important to share with you that is why Indore BRTS run successfully as compare to Pune BRT project.
From the day of inception of Indore BRTS, I was thinking how Indore administration will run this project successfully and after crossing many small and big problems, now Indore BRTS earns it’s big amount of profit from Advertising on BRTS (Bus, poll kiosk, indoor outdoor etc.) nowadays Indore becomes a education hub where number of reputed educational institutions and many more options for entertainment as well. There are number of small and big restaurants and hotels are there, we all know 65% of our population is young.
Our PM is doing many things to promote Digitization of India, and Madhya Pradesh is the 1st state of India who is aggressively working on the way of digitization. And that is the city of Indore. Indore is the one where International Airport, IT Park, BRTS corridor, AICTSL Bus service and Education institutions are situated these are the smart amenities which are served by Indore administration to his citizens very smartly by considering all the cost incurred in to it.
As smart citizens of Indore all big and small brands are doing their work in a smart way for Ex. Promotional activities like advertising. Now Indore BRTS plays a lead role to advertise all types of brands on BRTS Corridor the impact of this type of one stop solution of branding is liked by all Indore citizens.
I think if Pune BRTS administrative department will take it as model. BRTS administrative of Pune need to think upon & need to take an advantage to utilize this property in terms of monitory gain as well providing necessary facility to commuter sand utilize this platform as a marketing & promotion purpose.
Saurabh Vaidya
Key Account Manager
Vritti Solutions Ltd., Pune.