Today we bring to you some excerpts from the interview of Mr Vishwanath K S who is the general manager of Karnataka State Road Transport Corporation (KSRTC). KSRTC transport infrastructure is spread across the state of Karnataka, connecting urban and rural areas alike. On asked about its development, Mr Vishwanath K S said that this program reaches 99.2% of the villages in the state since it has bus stations at even complex villages. Also the infrastructure of these buses is much better than the other buses.
Lakhs of people visit our bus stations every day. That is a large audience for any kind of outdoor advertising. KSRTC have also introduced public address system on PPP basis which is fully computerised. We give the database to the vendor and they ensure that the announcements are made promptly and clearly. Such refined announcement system in the semi-urban and rural areas attracts the attention of a very large number of commuters. We are also promoting advertisements on the back and side panels of buses, as well as inside the buses. Currently they have 7000 buses for advertising.
On being asked about the modernisation plans he said that they have many more plans in the pipeline and they are also open to the innovative media plans. About the footfalls he mentioned that the majestic areas have a footfall of 7-8 lakhs a day which is considered as huge audience. They also have tie ups with local agency for satellite TV networks in Volvo buses. So overall they have 10000 buses and 50 big bus stations.
