Rural advertising is growing fast and strong as it is consistently helping reputed brands increase their reach and gain profitable sales. The taluka is the centre of main activities happening in rural areas and hence, is of high importance when you choose rural advertising as a part of your media plan. Talukas generally have a semi-town rural lifestyle and are home to a large number of FMCG’s at the village level. A taluka holds close to 200-300 villages on an average. The population that comes to a taluka comprises of women that come for shopping, farmers that come for sales and students that come there for educational purposes among others.
Advertising at the taluka level works best for FMCG, consumer durable and telecom brands by extending their reach and showing a consistent increase in their sales. The best way to advertise at the taluka level is through the medium of audio advertisements played at bus stands and BTL Activation. According to research conducted by AC Neilsen, it is the best medium for rural advertising gaining 98% recall through passengers at bus stands. It is a medium that is not only effective but also cost effective. Bus stands being the main hub for travelers in rural areas, gather thousands of people every day and they are exposed to these audio advertisements that are played through the same speakers that gives out bus announcements; making it better to get their attention.
It is important to have rural advertising at a taluka level as it is the main rural hub, holding bus stands, rural shopping malls, notable congregations and government activities as well as BTL activation. Vritti i Media is the pioneer of this new concept of audio advertising at bus stands at the taluka level.
