Pure Native Auzar
“Naye daur ka naya auzar, suddha desi ka mazaa hi hai kuch aur!”
When you visit your native, don’t you want to treasure the fragrance and taste of the food cooked in pure suddha desi ghee that your grandmother has prepared? Similarly, Suddha Desi mass communication tool is built in such a manner that if you were ever to visit your native again, your favorite place to hangout would be the bus stations. This is the chamatkar of this new mass communication tool which is currently being used in rural India, a tool that is made for flawless INFOTAINMENT
What is Sudddha Desi Tool? Suddha Desi ek chamatkari auzar hai, jiske bare mai aaj hum charcha karnege, this mass communication tool has been built in such a way that it benefits not only one, but all. This new type of media can neither be compared to radio nor to television. It is altogether a new concept; the main feature of this tool is that the advertising cost for an ad to be aired is just 1 paisa per passenger. Now for example, if you are watching television and you catch a sight of a store advertisement offering you good discounts on grocery but it would naturally slip off your mind by the time you are back from work. Now waiting at the bus station, you suddenly happen to hear the same advertisement in between the announcements; won’t this be a reminder call for you? Yet another advantage of this auzar is that you can simply kill time at the bus station listening to informative news, interesting advertisements and entertaining music.
India is a country where people hear you only when you yell. This specially happens at the bus stops in the rural areas where the conductor is yelling at the top of his voice about the destination of the bus, hawker on the street screaming aloud to sell his goods; all of this is to attract customers. In a similar manner this Suddha Desi tool would play audio clips at the bus stations wherein any song clips, important news, offers at the stores and many such audio clips can be play. Vritti iMedia has brought about change in the way rural marketing can be done. Suddha Desi tool has been aired in many rural Indian areas and has also proved to be productive, all thanks to Vritti iMedia.
