Posted by Missing Billi ö
‘Ummedoo se judi hui hai yatrioan ki dor…’
A passenger waiting for his bus at the bus station is a potential buyer and hence his expectations are a must to be met. As the passenger’s expectations increase the marketers have to find newer ways and means by which they can fulfill these expectations, and one of such expectations gave birth to the tool of Suddha Desi mass communication, which seems to have set perfectly for rural marketing. Along with the expectations comes more and more business for the marketers. Like for example with the advertisements played through the announcement speakers, will have an effect on the passengers and in order to prolong this effect; brochures can be distributed and banners can also be put up looking at which the passengers can take more interest in the products.
Now what do you think could the passenger’s expectations be? These bus stations are typically those that link the rural areas to the urban cities, so they all naturally are long distance buses. Now the spare time that the passengers have while waiting for the bus is very frustrating, and the passenger would expect some kind of entertainment in such a situation. Now if we make the bored passenger listen to songs or may be an infotaining audio clip through the announcement speaker; his expectations can be fulfilled and also he might take interest in the products that the marketers advertise. The audio clips in way create more and more business for the giant companies who are willing to market their products here. And these announcements will be a way through which the giant companies will penetrate their premium products into these rural areas, thereupon remolding the rural lifestyle.
With the improved lifestyle in the rural areas, the people’s expectations will keep on increasing and thus transforming the rural area into a developed town. This is the same treatment that today’s fully developed cities had once been given to improve their lifestyle. The process is gradual but the results will definitely be worth while.
