Advertising takes a fresh turn as it explores a new concept in rural areas
The world of advertising is constantly on the move as it witnesses new innovations every day. The trick is to find new ways to keep a brand alive in the eyes of the consumer. The latest trend in this case is advertising at bus stands. This new concept has been more than just ‘accepted’ by big brands today.
How does this work?
Bus stand advertising uses the public announcement system at bus stands to play catchy audio advertisements promoting brands. The reason why this works so well is that every passenger’s attention is on the announcements system, which makes it nearly impossible for them to miss the advertisements. In this way, thousands of passengers are exposed to the advertisements every single day.
It’s a proven fact
AC Nielsen was given the responsibility to research about the effectiveness of this medium. After an extensive survey, the reports stated that this medium gained 98% recall value as compared to other mediums. A medium so efficient, it promises to increase sales of a brand along with increasing its reach. Vritti i Media, the experts of rural market, happen to be the pioneer of this innovative new concept.