Posted by Missing Billi
‘Suddha Desi ka chamatkar layega bharatiya gaaon mai parivartan’
Rural India now is rapidly mirroring Urban India. Rural India accounts 50% of the GDP and comprises upto 70% of the country’s population, which naturally means that such areas have now become a new hub for investment. And due to this fast growing transformation in rural areas, companies willing to market in these areas are finding for new and innovative ways to market their products. The urge of innovative marketing strategies in rural India has encouraged Vritti to create a new mass communication tool, and they have coined this as, Suddha Desi Tool.
What is Suddha Desi all about? Suddha Desi is ‘Where India meets Bharat,’ a well developed mass communication tool, which is made to reach new heights in rural marketing. This tool has been made keeping in mind the rural Indian aspects which will best help to target the rural audience. In fact many products have already been marketed using this tool of Suddha Desi. This auzar can neither be compared to television nor to radio because it is altogether a new concept. And it is made keeping the ‘Out Of Home’ advertising (OOH ad) factor into consideration. Television is tool which can reach only to people who have a television and Radio also is an option for the individuals if they want to hear it or not. Suddha Desi uses the announcement speaker at the bus stations to market products and this innovative tool is designed in such a way that the commuter waiting at the bus station has to mandatorily listen to the advertisements in order to keep up on the schedule for his bus. Using this new auzar, products like TATA water purifier, TATA salt, Good knight coils and many more products have already been marketed. And the reach is evident. This tool can do wonders and can keep the marketers surprised; such is the approach of this new auzar created by Vritti .
Vritti wants to teach India how to live. And they are one step closer to doing this by helping market premium products in these rural Indian villages and giving them a newer and better lifestyle. Now that Vritti has given this tool, it is upto the marketers to define ‘What is it that is catching the passenger’s attention?’
