vritti

Pandharpur Chi Waari with Vritti iMedia!

/ Media Coverage, rural marketing / By

This day, a huge Yatra or religious procession of pilgrims known as Pandharpur Ashadi Ekadasi Waari Yatra culminates at Pandharpur in Solapur district in south Maharashtra situated on the banks of the Chandrbhaga River Pandharpur is main center of worship of the deity Vithoba a local form of Vishnu. This year it falls on 27th July 2015. The city gets crowded with 15-20 lacs of pilgrims from different parts of Maharashtra. Some of them carry Palkhis (palanquins) with the images of the saints of Maharashtra. Dnyaneshwar’s image is carried from Alandi Namdev’s image from Narsi Namdev, Tukaram’s from Dehu, Eknath’s from Paithan, Nivruttinath’s from Trimbakeshwar, Muktabai’s from Muktainagar, Sopan’s from Sasvad and Saint Gajanan Maharaj from Shegaon. These pilgrims are referred to as Warkaris.The duration of the Yatra is 7 days. They sing Abhangas (chanting hymns) of Saint Tukaram and Saint Dnyaneshwar, dedicated to Vithoba.The Pilgrims REACH to Pandharpur after 15 days of walking bare foot. The Pilgrims call as ss“ Warkari” and the Group of pilgrims call as Dindi . Every Dindi consist of minimum 300 to maximum 1000 warkaris and there are more then 500 such dindi’s who walk to Pandharpur from two different place and directions and they are Alandi and Dehu of Maharashtra.Every Dindi carries a palki of The great Saint Tukaram Maharaj and Dyaneswar Maharaj . There are more then 10,000 Palki and 5 to 6 lakhs of Warkaris reach to Pandharpur on the 7th Day of the Yatra and they spent 3 days in the city. More then 10 lakhs of devotees who reach from the day 1 of the Yatra welcome the Warkaris to the city with a mega event called as “ Ringan”. Warkaris stay at the local accommodation centers / lodges call as Mutt’s .Mutts has Big size rooms for male and female warkaris.

In Pandharpur, Vritti along with the association and support of local authorities like Corporation, Temple Authority, Police Dept. And MSRTC undertakes various marketing activities. Vritti Media has 7 years of expertise to organize many marketing campaigns, brand activations, on ground activities, product launching, planning and executing client specific engagement activity’s in Pandharpur Yatra.

Past 7 years we have worked for the following client for the Marketing campaigns.

1. Launching of Good Knight’s innovative cost-effective mosquito repellant – Fast Card.

2. Sales stall for “Colgate max fresh toothpaste”

3. Branding and marketing for “ Wagh bakri tea”

4. Product Branding for JK cement , Nokia , HUL , Pidilite , ITC, P&G , Idea Cellular , Vodafone , Videocon , Samsung , State bank of India , central bank of India and many more.