Optimal execution of sponsored advertisements in unique locations will be a feasible idea. Companies offering efficacious media solutions are collaborating with Government aided agencies for implementing propaganda strategies. Partnering with State Road Transport Corporations is indeed an advantageous aspect. An ideal option would be to select authorized agencies who can efficiently implement commercial audio advertisements in bus terminals. Such promotional activities must operate in tandem with announcements of bus departure and arrival. Locations for such advertisements are usually bus stations. These stations employ an innovative solution of digitalized announcement system. As travelers pay prime attention to the station broadcasts, your brand’s promotional campaign will certainly obtain everybody’s undivided attention.
Importance of demography
Localization is a perfect approach for paving the way for success regarding rural marketing strategies. Media companies play commercial audio advertisements along with a simultaneous announcement of bus schedules. It is imperative to implement tools that will prove a brand’s efficiency to potential rural consumers. Another vital consideration is that of demography. A positive attribute is that bus travelers belong to diverse age groups. It essentially denotes that advertisement campaigns reach to customers belonging to different ages. The demography comprises of students, farmers and working professionals. Establishments capitalize and put immense emphasis on the demography for implementing innovative and fresh marketing campaigns.
Interval of broadcast
An aspect worth deliberating on is the on-air time of advertisements alongside the scheduled announcements. In certain cases, Bus Stand Announcement Advertising can extend to sixteen hours, per day. It usually starts from six a.m. till ten p.m. A crucial factor that you have to consider is the frequency of advertisements. The interval can range from five minutes to almost sixty minutes, as per your requisitions. Nevertheless, media experts recommend broadcasting of commercials at a frequency of thirty minutes. It is an economically viable approach and ascertains positive reach among the rural population.
Innovative broadcasts and transmissions
Another interesting factor is that travelers move through bus terminals after every thirty minutes. Employing a thirty-minute interval approach will be a feasible decision in terms of Bus terminal Advertising in India. It enables the positive reach of promotional commercials and campaigns to casual travelers at transit points. As travelers are constantly on the move, your advertisements will certainly receive a new set of audience, at every interval. Notable media companies broadcast your brand’s advertisements on high-performing, flat television screens. It enables the transmission of other interesting aspects like quizzes, cricket matches, etc. Such innovative solutions will instantly attract the attention of commuters.
