India is a country where development is experienced at the highest rate- one of the reasons that education sector in India is booming. Every quarter, we hear about new courses and training. Thanks to the numerous opportunities created by the internet and modern technologies!
Earlier, education institutes didn’t focus on marketing. They thought word-of-mouth is the best strategy. However, post Covid-19, the scenario of marketing has changed. The survival of businesses was a challenge and so, marketing is taken seriously. Education institutes have gained immense importance in the pandemic era because people sitting at home always thought of applying for courses or taking some training, for which they never had the time before.
Admissions in education institutes are open at a mass level. So, why not market them at a mass level? The faster the admissions, the better it is for the education institutes to run their business. Moreover, education institutes have a very different business model that doesn’t permit to spend heavy on marketing. Hence, Audiowala Bus Stand becomes the best choice for mass marketing when it comes to cost-effectiveness- less than 1 paise per person!
People from the rural areas and small towns aspire to study in urban education institutes as they find them more advanced. Education centres in the cities love to attract the crowd from small towns and rural areas, for which Audiowala Bus Stand is the perfect platform of marketing.
Vritti iMedia presents its unique audio media property, Audiowala Bus Stand, which is the Largest Digital OOH Network of India, present across 7 major states of India- Maharashtra, Karnataka, Punjab, Haryana, Goa, Himachal Pradesh and Rajasthan. This innovative medium has recorded a footfall of 40k people on daily basis. The advertiser’s message/promotion is combined with the bus arrival and departure announcements and thus, creating 100% engagement at the bus stations. Audiowala Bus Stand is said to be the best medium of promotion in the “media dark” areas, which is specifically the rural and the semi-urban regions because the message can be delivered in any given native language and dialect. This establishes a direct connection between the audience and the brand. Today, we are proud to announce that brands, whether big or small, Audiowala Bus Stand can cater to their every requirement in terms of brand awareness and brand engagement.
We spoke to 3 of our local Education Institutes and they would love to share their experience of associating Audiowala Bus Stand-
- APC Academy: This Education Institute offers a variety of advanced courses in Himachal Pradesh. They have been partnering with Vritti iMedia for Audiowala Bus Stand from past 4 years because they believe that Audiowala has fetched them the desired results of mass promoting their centre. Banners and posters are old school mediums for marketing. Audiowala is an innovative way of mass marketing that promises 100% engagement rate. APC Academy has been successful in getting leads through the audio messages delivered via Audiowala Bus Stand.
- Advanced Technologies: This is a popular and authorized IT professional institute and coaching centre for advanced courses, degree level courses and computers in Himachal Pradesh. They have been associated with Vritti iMedia for Audiowala Bus Stand from past 4 years, which is also their “only” medium of marketing. They love the audio+ video combination of the medium. Moreover, they have experienced enormous leads generation through Audiowala’s messaging.
- MJ2S Institute: They are providing best IELTS and PTE coaching in Rohtak, Haryana for students who wish to study/settle abroad. They are our 3 months old customers, who are satisfied with the services and facilities provided by the Audiowala Bus Stand for brand advertisement.
To know more about Vritti iMedia and its Audiowala Bus Stand, call us on +91-9561068555.