Posted by Missing Billi
Advertising at the right jagah and at the right samay can make or break your brand.
Festivals have always been a major attraction for the advertisers since it is the time when there is a hike in the sales. Diwali marks the new beginning and therefore it is the best time to promote your product in the Rurban (small towns and rural) markets. Advertising in the rural areas will always prove to be beneficial since the ads will be targeted to a larger audience residing in the rural areas.
Vritti iMedia has many success stories of advertising in the rurban areas during festivals and one of them is of Parle Marie. Facing the strong competition from Britannia and ITC it was never too easy to establish the name overnight. But Vritti iMedia took the challenge and selected the audiowala bus stands to kick start the promotions. Their main aim was to tap the travelers who stop by the canteen to have tea. By having the tie ups with the canteen and tea stalls they successfully started their Parle Marie pe chai free offer. The promotion of the offer through catchy jingles in the local languages created a lot of buzz among the people. Increase in sales from 60 packets per day to 600 packets itself speaks a lot. Parle Marie sold 40000 thousands packets in just 7 day in 30 district location through the ST bus stands of Maharashtra.
Rurban markets have a lot of scope for many other products since the lifestyle of rural India is changing like never before. And which other better festival than Diwali to start your promotions. Promoting your product through bus stands will not only create brand awareness but will increase the sale. By promoting your product on a single bus stand you can reach up to 40000 people every day. Make sure that your product is seen in all the rural areas, if you neglect this opportunity then someone else will grab it and you will have to live with regrets. So no more regrets start your rurban promotions now with the best rurban marketing agency that is Vritti .
