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Articles and Opinions

Unbranded oil brings a big opportunity for direct selling in the rural India

I am in the field of consumer marketing from quite a long time. I have seen the incredible change in...
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Articles and Opinions

The telecommunication revolution reaches up to the grass root levels

  We have preconceived notions when we talk about the telecommunication revolution in our country, dont we? While talking about...
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Articles and Opinions

What is going to be the future of rural advertising in India?

As you sink deeper and deeper into the wealth distribution and marketing potential, you reveal that there has been a...
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Articles and Opinions Media Coverage

The Magic Masala

Why do I love my job as a marketing executive? Certainly, because it is creative and lively, but there is...
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Articles and Opinions Media Coverage

A valuable learning in the sandy market!

India is a land of surprises and the more you explore it, the more you get amazed with it! Well,...
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Articles and Opinions

Reach millions of rural customer across multiple states with bus announcement system

What makes an advertising campaign successful? A well-managed and focused campaign which is targeted to the right audience! When these...
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Articles and Opinions

Digital awareness progress in rural India

Demonetization and GST implementation are two path-breaking events happened in India recently. Though we can keep on discussing the usefulness...
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Articles and Opinions

Team Vritti Imedia experiences the fun and enthusiasm of the Bendur Festival in Wai, Satara

In a country like India where the economy is largely dependent on agriculture, harvesting season is critically important. No wonder,...
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Articles and Opinions

Urban VS Rural customers From a marketing perspective

A village today in our country is certainly not what it used to be three decades ago. If we read...
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Articles and Opinions

Behavior of the rural audience and how to sell effectively

You joined a company as marketing manager and the first assignment you got to create an advertising campaign for product...
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