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Author name: VrittiMedia

A valuable learning in the sandy market!

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India is a land of surprises and the more you explore it, the more you get amazed with it! Well, the clich mentioned here is not just a clich for me but a hard reality of the life. Being a marketing executive, I have been traveling in the remote rural areas of our country, and I am not hesitated to accept that every tour reveals new secrets of this huge market. Buyers in the rural market are equally curious, inquisitive and aware of their requirements. They know what products are good and what are mediocre.Not only buyers, the markets of our rural India are very different from what we see in the cities and towns. You dont see huge malls and posh showrooms; you dont find big grocery shops and shopping complexes. What you get is a sandy street market there. Usually it is a weekly market at a fixed place in the village. I call it the super bazar of a village because it really resembles a lot with a huge departmental store in a big city. The only difference is it is spread horizontally and not vertically. My recent amazing experience I love wandering these sandy weekly markets where there is a lot of charm and liveliness. It is a colorful world where everything gets sold at reasonable prices.Recently, during my market visit in a rural area, I was looking at the shops and goods getting sold in different shops. A peculiar thing dragged my attention. Though the shops were flooded with a lot of variety of products, I saw only one brand of toothpaste and biscuits.In the whole market, only Colgate toothpaste and Parle G biscuits were sold.While inquiring about it, I got something interesting. Shopkeepers in the sandy markets get the stuff from local distributors. In this particular village, the distributor was very prompt and customer-centric. He supplied piles of toothpaste and biscuits to all the shopkeepers and made it available at competitive prices.He was considerate and flexible. Hence, shopkeepers were not interested in any other brand! The takeaway For me, it was a great learning. It proves that above all marketing strategies and lucrative product promotion gimmicks, what really matters to the retailer is the availability of the product and convenience. If we manage product supplies well and become considerate towards the hardships of the retailers, then nothing can beat a product from becoming the market leader.

Reach millions of rural customer across multiple states with bus announcement system

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What makes an advertising campaign successful? A well-managed and focused campaign which is targeted to the right audience! When these two things are present, success is guaranteed. Vritti Imedia is one of the leading Audio Visual Advertising Agencies in Mumbai that keeps the finger on the pulse of the market. It knows what gets clicked in the competitive business world and how to achieve greater efficiency without spending huge money on it. Experts say that unique and out-of-the-box ideas attract people more as compared to the conventional methods. There is always a high probability of customer conversion. Vritti Imedia knows it very well, and it is the reason it brings altogether new concepts to market products and services. Audiowala Bus Stand, an idea that nobody ever thought about Nobody realized the potential of bus stands in marketing products and services as Vritti Imedia. They came out with a mind-boggling idea of Bus terminal Advertising in India for the first time. Undoubtedly it was not as easy as falling off a log. Team Vritti had to put a lot of efforts in conceptualizing and implementing it. Why is a bus stand the right spot for advertising? Because it it the most crowded places in India after Railway Stations. Hence, the visibility is excellent. Still, they were not considered for mass advertizing earlier. It is only Vritti Imedia that realized the immense power of Bus Stand Announcement Advertising. Are you a dynamic company looking for greater market penetration? If yes, then there is nothing more appropriate for you than using the power of innovative rural marketing campaigns through Audiowala Bus Stand. The beauty of this campaign is that it reaches to the rural mass at a large scale. Since not many products and services reach such a massive target base, you get the first movers advantage. Read testimonials of clients who availed the benefits of the bus stand for marketing. You would realize its potential. You hit a widespread audience Vritti is the leading marketing agency that specializes in Rural BTL Activation. It has made history by using an unconventional place like bus stand for brand awareness and product promotion. Innovation and creativity are the essential elements of marketing whether it is for the rural market or urban. However, ideas like using bus stands for brand promotion are path breaking indeed. Since you get exposure across multiple states, it is a business viable promotional idea for you.

Digital awareness progress in rural India

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Demonetization and GST implementation are two path-breaking events happened in India recently. Though we can keep on discussing the usefulness or irrelevance of both decisions, there is one positive thing happened due to it. There has been a tremendous increase in the digital awareness in India. After demonetization, cashless became the buzzword.Since there was a huge cash crunch, people didnt have any option than using smart cards for financial transactions. However, the penetration and popularity of digital money transfer predominantly happened in the urban market.Experts feel that the large chunk of the population still needs to be made digitally aware. The government is also aware of it. Hence, focused and targeted efforts are planned to achieve a grand success in the niche. Common Service Center (CSC) plans to reach up to the grass-root levels CSC which falls under the Ministry of Electronics and IT launches a special drive to bring digital financial literacy in the rural areas. It targets specific population where the digital literacy rate and overall awareness is quite low. By making these people educated and bringing them to the mainstream, a substantial increase is expected. It is part of the DISHA (Digital Saksharta Abhiyan) program which encompasses the overall digital literacy. The plan is to take the awareness up to the last person in the queue. Each person should be able to understand the fundamentals of the digital transaction and all the available options should be accessible. The more people know about it, the higher is the digital usage. When users are comfortable with technicalities such as Unified Payment Interface or UPI, it becomes very easy to do financial transactions online. With the help of the widespread network of CSC and the active participation of Gram Panchayats, the digital literacy mission anticipates a huge success. If it happened on all practical grounds, then it will be a major breakthrough. Certainly, it will boost the governments policies. As the target group includes all organized and unorganized businesses in the rural and urban areas, there will be a direct impact on the economy. Why do we need more digital awareness? As mentioned earlier, it becomes inevitable to use digital mode of payment with the changing business scenario in India.Since the magnitude of cash transactions will see a gradual dip, everyone has to be prepared for the digital era. By making the rural people aware of it, the government wants to cover the larger chunk of the population. The urban sector is fairly well aware.

Team Vritti Imedia experiences the fun and enthusiasm of the Bendur Festival in Wai, Satara

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In a country like India where the economy is largely dependent on agriculture, harvesting season is critically important. No wonder, we have so many festivals and celebrations in different states during the different stages of harvesting.In some parts of Maharashtra, Bendur is celebrated on the Fourteenth Day of Ashadha Month of Hindu calendar. The festival is the way of showing respect and gratitude towards the farm animals that play an important role in agriculture. There is a great enthusiasm about the festival in the villages. Bullocks and cattle are part of the family in a typical farmers house. Hence, no efforts left to make the day special for the animals.Bendur festival shows our gratitude towards the animals who work hard in the farms and help the farmers in earning a good income. It is the reason; animals are not supposed to work on the day of Bendur. For them, it is a freak-out time. Vritti Imedia participated in the cheerful festival of Bendur Vritti Imedia is a company pioneer in the rural marketing niche. With its innovative and creative marketing campaigns designed especially for the rural masse, it has redefined the concepts of product and service promotion in the rural segment. Since the rural people are the key stakeholders of the business, Vritti Imedia always remains in touch with the people living in the Rural India. As part of the overall corporate strategy, it believes in establishing a profound relationship with the clients. Recently, Team Vritti Imedia joined the Bendur Festival celebrations to underline their commitment and dedication towards the clients. It was a cheerful and amazing experience Vritti Imedia team went to Wai in Satara district to celebrate the religious occasion with the farmers for whom it is a very special and auspicious day. The environment was filled with cheer and enthusiasm. People were busy in cleaning the cattle. Bullocks were painted with vibrant colors and decorated with colorful cloth, strings of beads, and flowers. The horns were polished and painted with incredibly beautiful colors. A procession begins in the morning where the farmers and other people participated. The CEO and Director of Vritti Imedia Mr Veerendra Jamdade actively participated in the events. He attended the procession and performed pooja of bullocks and offered sweets to them.The crowd was quite happy to see Mr Jamdade taking an active part in the different proceedings of the Bendur Festival. Looking t the overwhelming experience, Vritti is looking forward participating in further such events.

Urban VS Rural customers From a marketing perspective

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A village today in our country is certainly not what it used to be three decades ago. If we read about the living conditions of a typical Indian village in the decade of seventies or even eighties, then it looks as if we are talking about Stone Age. Today, we see a paradigm shift in the situation where marketing managers find the fortune lying at the bottom of the population strata. With the large share of 68 percent and more, it governs the marketing strategies and budgets of small, medium and big corporate houses. Having said it, in spite of a tremendous economic growth, there is a distinct difference in the mentality and behavioral patterns of the rural and urban customers. They are two distinct entities, for sure The overall economic growth has certainly reduced the number of people in the lower-middle class. Now, most of them have got promoted to the middle or upper-middle classes. In spite of the elevation, there is still a distinct demarcation in the temperament of the upper-middle or middle-class population in the rural and urban areas. Hence, it is impossible to drive common marketing plans or marketing campaigns. Here are a few prominent differences: A rural customer may not be highly educated, but he is no inferior to his urban counterpart as far as common sense is concerned. Rather, he is sharper. Hence, marketing managers are supposed to design marketing schemes or strategies quite carefully. A rural customer is always more conscious about the cost-effectiveness as compared to the urban customers. He doesnt want a product to be always cheap always, but wants that he gets the best value for money. There is an inherent inertia for accepting new products. Marketing managers need to work their fingers to bones to establish a new idea or brand. It is not that daunting task in the urban areas as users are more eager to experiment. Brand loyalty is distinctively more in the rural market. Consumers stick to a brand through the appearance, color scheme and graphics of the brand. Therefore, a change in the logo or fonts takes a longer time to establish. Still, the predominant source of income is agriculture. Hence, the seasonal surge is more prominent in the rural market. Typically, schemes and promotional plans should be aligned with the harvesting time. Marketing gurus are forced to apply their brains in deriving unique and focused strategies for both these segments.