Rural Marketing has become a vital activity in most parts of India as many areas have still not been reached by mass media like television, newspapers, radio, internet etc. Many areas are still considered to be in Media Dark due to lack of availability of technology and other such facilities. Many regions of the country have still been overly populated by illiterate. The population needs to be made aware about the new products and services in the market. This can happen through the growth of media in these regions. Media that cannot reach the rural India, leaves the population unaware of the facilities that they can avail and make their day to day life easier. Various marketing and promotional strategies need to be implemented for reaching the rural masses. It is the need of the hour to create awareness in these rural regions.
Vritti iMedia and many such organizations have helped in promoting rural marketing by using strategies like ‘Audiowala’ Bus stands in various rural Regions. In the past few years, Vritti iMedia has expanded its horizons in regions of Maharashtra, Goa, Karnataka, Punjab and they have now started focusing on the rural areas of Rajasthan, considering the fact that most of the areas of Rajasthan are in the media dark and Bus is a major mode of transport in the desserts of Rajasthan. A Reach of 28 Million people in Rajasthan, 9 lakhs per day in almost all bus stands in Rajasthan. The network is getting expanded day by day and this campaign is shaping up well in this state. Vritti iMedia has given its efforts in making the rural areas aware of many brands, its products and services.
