Rajesh Radhakrishnan has 26yrs+ of wide experience in heading diverse business and played vital roles in rural sales & marketing, media & advertising, brand management, public relations, product management and operations.
He is the Co-founder of Vritti Solutions Ltd, an IT and IT enabled Media Company. Rajesh is the CMO handling Sales & Marketing function and also responsible for business strategies and Public relations for Vritti. He has managed to create a niche for Vritti media as a Rural expert and also responsible for starting up Mindwave Media Pvt Limited a sister concern of Vritti that specializes in 360 Media Planning and buying with good capabilities on digital marketing. Prior to Vritti, Rajesh has worked with leading corporates like Wipro, Satyam and Patni and has been involved in handling the business development, marketing and operations for these companies.
Rajesh is instrumental in marketing unique media platform called as “Audiowala bus stand” in 2007 and today this is India’s largest digital audio network with captive audience from small town and rural with a reach of 350 million people per month across India.
As an entrepreneur cum marketing professional he has played a vital role in making Vritti iMedia a leading brand and also responsible for building Vritti from a small agency to one of the Most admirable and prominent agency for rural marketing and brand management in the country. Under his able leadership Vritti has been recognized as “The Champions of Rural Market” by Economic Times , “The Most admirable Rural marketing” at the Asian Consumer engagement forum (ACEF) Awards for last 3 yrs and also won the National Media owner at the Outdoor Asia awards for last 3 years