{"id":4213,"date":"2014-12-09T14:33:08","date_gmt":"2014-12-09T09:03:08","guid":{"rendered":"https:\/\/vrittiimedia.com\/blog\/?p=1294"},"modified":"2014-12-09T14:33:08","modified_gmt":"2014-12-09T09:03:08","slug":"bonding-consumer-relations-with-pidilite","status":"publish","type":"post","link":"https:\/\/vritti.co.in\/vrittimedia\/bonding-consumer-relations-with-pidilite\/","title":{"rendered":"Bonding Consumer Relations with Pidilite"},"content":{"rendered":"

Pidilite Industries has a strong foothold in the Indian adhesive products\u2019 markets.\u00a0 Products like Fevicol have become synonymous to adhesive for Indian consumers. However, Pidilite sensed an untapped potential in the rural markets that are developing rapidly. So a campaign was to be executed to capture rural minds. Vritti I Media\u2019s expertise in rural marketing worked wonders and the campaign proved successful.
\nThe brands to be promoted were two of the flagship brands of Pidilite- Fewi kwik<\/strong> and m-seal<\/strong>. Products under both of these brands are positioned as household essentials. These products come in handy for a wide variety of affixing purposes and materials ranging from plastic and ceramics to leather. So the idea behind promoting these brands was to increase recognition by educating rural consumers on the simple and quick use of these products for day-to-day affairs.
\nStarting with Kolhapur, Sangli and Aurangabad areas in Maharashtra, Vritti I Media launched the brilliant campaign \u2013The AudioWala Bus Station. The agenda of this campaign was to grab the attention and drive engagement from audiences. Bus stations being the most frequented and busiest points in rural areas were chosen as campaign venues. Nothing sparks interest as innovation. Vritti I Media used its innovative prowess in creating jingles to play at the AudioWala Station, which caught the audience\u2019s interest immediately.
\nIn terms of product-education, once the crew had enough spectators, live demonstrations were given about product utility. This idea was such a hit that the average was 50 demos per venue per day. To drive further engagement, the crew entertained the public with various games and the response was significant. There were around 1000 walk-ins and 50 participants per day.
\nTaking into consideration the tremendous response and engagement rate of the campaign, the efforts have been doubled and an even greater participation is expected. With the success of this campaign, another feather has been added to Vritti I Media\u2019s already buoyant cap. After working successfully for Hero Honda and Parle G, the agency has once again proved its mettle in product-promotion. Vritti I Media has also displayed the efficacy of rural marketing for consumer goods.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pidilite Industries has a strong foothold in the Indian adhesive products\u2019 markets.\u00a0 Products like Fevicol have become synonymous to adhesive for Indian consumers. However, Pidilite sensed an untapped potential in the rural markets that are developing rapidly. So a campaign was to be executed to capture rural minds. Vritti I Media\u2019s expertise in rural marketing worked wonders and the campaign proved successful. The brands to be promoted were two of the flagship brands of Pidilite- Fewi kwik and m-seal. Products under both of these brands are positioned as household essentials. These products come in handy for a wide variety of affixing purposes and materials ranging from plastic and ceramics to leather. So the idea behind promoting these brands was to increase recognition by educating rural consumers on the simple and quick use of these products for day-to-day affairs. Starting with Kolhapur, Sangli and Aurangabad areas in Maharashtra, Vritti I Media launched the brilliant campaign \u2013The AudioWala Bus Station. The agenda of this campaign was to grab the attention and drive engagement from audiences. Bus stations being the most frequented and busiest points in rural areas were chosen as campaign venues. Nothing sparks interest as innovation. Vritti I Media used its innovative prowess in creating jingles to play at the AudioWala Station, which caught the audience\u2019s interest immediately. In terms of product-education, once the crew had enough spectators, live demonstrations were given about product utility. This idea was such a hit that the average was 50 demos per venue per day. To drive further engagement, the crew entertained the public with various games and the response was significant. There were around 1000 walk-ins and 50 participants per day. Taking into consideration the tremendous response and engagement rate of the campaign, the efforts have been doubled and an even greater participation is expected. With the success of this campaign, another feather has been added to Vritti I Media\u2019s already buoyant cap. After working successfully for Hero Honda and Parle G, the agency has once again proved its mettle in product-promotion. Vritti I Media has also displayed the efficacy of rural marketing for consumer goods.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[22],"tags":[70,279,352,366],"class_list":["post-4213","post","type-post","status-publish","format-standard","hentry","category-i-media-updates","tag-advertising-on-the-highway","tag-outdoor-advertising-ideas","tag-rural-marketing-companies","tag-rural-promotion"],"yoast_head":"\nBonding Consumer Relations with Pidilite - Vritti Imedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vritti.co.in\/vrittimedia\/bonding-consumer-relations-with-pidilite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonding Consumer Relations with Pidilite - Vritti Imedia\" \/>\n<meta property=\"og:description\" content=\"Pidilite Industries has a strong foothold in the Indian adhesive products\u2019 markets.\u00a0 Products like Fevicol have become synonymous to adhesive for Indian consumers. However, Pidilite sensed an untapped potential in the rural markets that are developing rapidly. So a campaign was to be executed to capture rural minds. Vritti I Media\u2019s expertise in rural marketing worked wonders and the campaign proved successful. The brands to be promoted were two of the flagship brands of Pidilite- Fewi kwik and m-seal. Products under both of these brands are positioned as household essentials. These products come in handy for a wide variety of affixing purposes and materials ranging from plastic and ceramics to leather. So the idea behind promoting these brands was to increase recognition by educating rural consumers on the simple and quick use of these products for day-to-day affairs. Starting with Kolhapur, Sangli and Aurangabad areas in Maharashtra, Vritti I Media launched the brilliant campaign \u2013The AudioWala Bus Station. The agenda of this campaign was to grab the attention and drive engagement from audiences. Bus stations being the most frequented and busiest points in rural areas were chosen as campaign venues. Nothing sparks interest as innovation. Vritti I Media used its innovative prowess in creating jingles to play at the AudioWala Station, which caught the audience\u2019s interest immediately. In terms of product-education, once the crew had enough spectators, live demonstrations were given about product utility. This idea was such a hit that the average was 50 demos per venue per day. To drive further engagement, the crew entertained the public with various games and the response was significant. There were around 1000 walk-ins and 50 participants per day. Taking into consideration the tremendous response and engagement rate of the campaign, the efforts have been doubled and an even greater participation is expected. With the success of this campaign, another feather has been added to Vritti I Media\u2019s already buoyant cap. After working successfully for Hero Honda and Parle G, the agency has once again proved its mettle in product-promotion. Vritti I Media has also displayed the efficacy of rural marketing for consumer goods.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vritti.co.in\/vrittimedia\/bonding-consumer-relations-with-pidilite\/\" \/>\n<meta property=\"og:site_name\" content=\"Vritti Imedia\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-09T09:03:08+00:00\" \/>\n<meta name=\"author\" content=\"VrittiMedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"VrittiMedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/bonding-consumer-relations-with-pidilite\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/bonding-consumer-relations-with-pidilite\/\"},\"author\":{\"name\":\"VrittiMedia\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/#\/schema\/person\/33e17b2593b109cc78d44fc153db0ec3\"},\"headline\":\"Bonding Consumer Relations with Pidilite\",\"datePublished\":\"2014-12-09T09:03:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/bonding-consumer-relations-with-pidilite\/\"},\"wordCount\":357,\"commentCount\":0,\"keywords\":[\"advertising on the highway\",\"outdoor advertising ideas\",\"rural marketing companies\",\"rural promotion\"],\"articleSection\":[\"i-Media Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vritti.co.in\/vrittimedia\/bonding-consumer-relations-with-pidilite\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/bonding-consumer-relations-with-pidilite\/\",\"url\":\"https:\/\/vritti.co.in\/vrittimedia\/bonding-consumer-relations-with-pidilite\/\",\"name\":\"Bonding Consumer Relations with Pidilite - Vritti Imedia\",\"isPartOf\":{\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/#website\"},\"datePublished\":\"2014-12-09T09:03:08+00:00\",\"author\":{\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/#\/schema\/person\/33e17b2593b109cc78d44fc153db0ec3\"},\"breadcrumb\":{\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/bonding-consumer-relations-with-pidilite\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vritti.co.in\/vrittimedia\/bonding-consumer-relations-with-pidilite\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/bonding-consumer-relations-with-pidilite\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vritti.co.in\/vrittimedia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bonding Consumer Relations with Pidilite\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/#website\",\"url\":\"https:\/\/vritti.co.in\/vrittimedia\/\",\"name\":\"Vritti Imedia\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vritti.co.in\/vrittimedia\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/#\/schema\/person\/33e17b2593b109cc78d44fc153db0ec3\",\"name\":\"VrittiMedia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/eb5aedab114308ef745559770f92aab5245fbbef45e1f253f2b9a2d7bf599987?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eb5aedab114308ef745559770f92aab5245fbbef45e1f253f2b9a2d7bf599987?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eb5aedab114308ef745559770f92aab5245fbbef45e1f253f2b9a2d7bf599987?s=96&d=mm&r=g\",\"caption\":\"VrittiMedia\"},\"url\":\"https:\/\/vritti.co.in\/vrittimedia\/author\/vritti_user\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bonding Consumer Relations with Pidilite - Vritti Imedia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vritti.co.in\/vrittimedia\/bonding-consumer-relations-with-pidilite\/","og_locale":"en_US","og_type":"article","og_title":"Bonding Consumer Relations with Pidilite - Vritti Imedia","og_description":"Pidilite Industries has a strong foothold in the Indian adhesive products\u2019 markets.\u00a0 Products like Fevicol have become synonymous to adhesive for Indian consumers. 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