{"id":4212,"date":"2014-12-03T17:39:35","date_gmt":"2014-12-03T12:09:35","guid":{"rendered":"https:\/\/vrittiimedia.com\/blog\/?p=1291"},"modified":"2014-12-03T17:39:35","modified_gmt":"2014-12-03T12:09:35","slug":"indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid","status":"publish","type":"post","link":"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/","title":{"rendered":"India\u2019s Rural Market \u2013 \u201cThe Fortune at the Bottom Of The Pyramid\u201d"},"content":{"rendered":"<p>Rural marketing is the process of marketing in rural areas. It includes the implementation of various marketing and promotional strategies and policies in rural market with a view to convert the needs and wants of rural people into demand. Rural Marketing is a two-way marketing process which encompasses the release of business activities that direct the continuous flow of goods from urban to rural areas and the other way around. In India rural marketing has emerged as an important aspect in marketing discipline.<br \/>\nThe best part of rural marketing is it is a large and scattered market and has tremendous opportunities. It is not the buying power but the distribution power, which has the biggest hindrance in realizing the potential of the rural market. It is not only the size of the population that makes rural markets in India very important for marketers. Rural markets offer tremendous potential for business development, market expansion and growth. Rural markets offer massive prospective for market expansion and growth.<br \/>\nChange in infrastructure and reach, guarantee a splendid future for those planning to go rural. Rural consumers are excited about the branded goods these days, that the business sector and market size for products and services appears to have expanded drastically.<br \/>\nVritti iMedia understands the scenarios in the rural market and have accordingly planned steps towards advertising in rural areas.\u00a0With proper research and analysis, Vritti\u00a0 have considered all the facts that add up to the advantage of creating awareness in the rural areas and if we look at it from the macro point of view it has also helped develop India.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rural marketing is the process of marketing in rural areas. It includes the implementation of various marketing and promotional strategies and policies in rural market with a view to convert the needs and wants of rural people into demand. Rural Marketing is a two-way marketing process which encompasses the release of business activities that direct the continuous flow of goods from urban to rural areas and the other way around. In India rural marketing has emerged as an important aspect in marketing discipline. The best part of rural marketing is it is a large and scattered market and has tremendous opportunities. It is not the buying power but the distribution power, which has the biggest hindrance in realizing the potential of the rural market. It is not only the size of the population that makes rural markets in India very important for marketers. Rural markets offer tremendous potential for business development, market expansion and growth. Rural markets offer massive prospective for market expansion and growth. Change in infrastructure and reach, guarantee a splendid future for those planning to go rural. Rural consumers are excited about the branded goods these days, that the business sector and market size for products and services appears to have expanded drastically. Vritti iMedia understands the scenarios in the rural market and have accordingly planned steps towards advertising in rural areas.\u00a0With proper research and analysis, Vritti\u00a0 have considered all the facts that add up to the advantage of creating awareness in the rural areas and if we look at it from the macro point of view it has also helped develop India.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[30,33],"tags":[96,123,129,132,272],"class_list":["post-4212","post","type-post","status-publish","format-standard","hentry","category-rural-marketing","category-rural-promotion","tag-audio-visual-advertising-agencies-in-mumbai","tag-bus-stand-announcement-advertising","tag-bus-terminal-advertising-in-india","tag-commercial-audio-advertisements","tag-outdoor-advertising-agencies-in-india"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>India\u2019s Rural Market \u2013 \u201cThe Fortune at the Bottom Of The Pyramid\u201d - Vritti Imedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India\u2019s Rural Market \u2013 \u201cThe Fortune at the Bottom Of The Pyramid\u201d - Vritti Imedia\" \/>\n<meta property=\"og:description\" content=\"Rural marketing is the process of marketing in rural areas. It includes the implementation of various marketing and promotional strategies and policies in rural market with a view to convert the needs and wants of rural people into demand. Rural Marketing is a two-way marketing process which encompasses the release of business activities that direct the continuous flow of goods from urban to rural areas and the other way around. In India rural marketing has emerged as an important aspect in marketing discipline. The best part of rural marketing is it is a large and scattered market and has tremendous opportunities. It is not the buying power but the distribution power, which has the biggest hindrance in realizing the potential of the rural market. It is not only the size of the population that makes rural markets in India very important for marketers. Rural markets offer tremendous potential for business development, market expansion and growth. Rural markets offer massive prospective for market expansion and growth. Change in infrastructure and reach, guarantee a splendid future for those planning to go rural. Rural consumers are excited about the branded goods these days, that the business sector and market size for products and services appears to have expanded drastically. Vritti iMedia understands the scenarios in the rural market and have accordingly planned steps towards advertising in rural areas.\u00a0With proper research and analysis, Vritti\u00a0 have considered all the facts that add up to the advantage of creating awareness in the rural areas and if we look at it from the macro point of view it has also helped develop India.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/\" \/>\n<meta property=\"og:site_name\" content=\"Vritti Imedia\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-03T12:09:35+00:00\" \/>\n<meta name=\"author\" content=\"VrittiMedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"VrittiMedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/\"},\"author\":{\"name\":\"VrittiMedia\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/#\/schema\/person\/33e17b2593b109cc78d44fc153db0ec3\"},\"headline\":\"India\u2019s Rural Market \u2013 \u201cThe Fortune at the Bottom Of The Pyramid\u201d\",\"datePublished\":\"2014-12-03T12:09:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/\"},\"wordCount\":279,\"commentCount\":0,\"keywords\":[\"Audio Visual Advertising Agencies in Mumbai\",\"Bus Stand Announcement Advertising\",\"Bus terminal Advertising in India\",\"commercial audio advertisements\",\"outdoor advertising agencies in india\"],\"articleSection\":[\"rural marketing\",\"rural promotion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/\",\"url\":\"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/\",\"name\":\"India\u2019s Rural Market \u2013 \u201cThe Fortune at the Bottom Of The Pyramid\u201d - Vritti Imedia\",\"isPartOf\":{\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/#website\"},\"datePublished\":\"2014-12-03T12:09:35+00:00\",\"author\":{\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/#\/schema\/person\/33e17b2593b109cc78d44fc153db0ec3\"},\"breadcrumb\":{\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vritti.co.in\/vrittimedia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"India\u2019s Rural Market \u2013 \u201cThe Fortune at the Bottom Of The Pyramid\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/#website\",\"url\":\"https:\/\/vritti.co.in\/vrittimedia\/\",\"name\":\"Vritti Imedia\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vritti.co.in\/vrittimedia\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/#\/schema\/person\/33e17b2593b109cc78d44fc153db0ec3\",\"name\":\"VrittiMedia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/eb5aedab114308ef745559770f92aab5245fbbef45e1f253f2b9a2d7bf599987?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eb5aedab114308ef745559770f92aab5245fbbef45e1f253f2b9a2d7bf599987?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eb5aedab114308ef745559770f92aab5245fbbef45e1f253f2b9a2d7bf599987?s=96&d=mm&r=g\",\"caption\":\"VrittiMedia\"},\"url\":\"https:\/\/vritti.co.in\/vrittimedia\/author\/vritti_user\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"India\u2019s Rural Market \u2013 \u201cThe Fortune at the Bottom Of The Pyramid\u201d - Vritti Imedia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/","og_locale":"en_US","og_type":"article","og_title":"India\u2019s Rural Market \u2013 \u201cThe Fortune at the Bottom Of The Pyramid\u201d - Vritti Imedia","og_description":"Rural marketing is the process of marketing in rural areas. It includes the implementation of various marketing and promotional strategies and policies in rural market with a view to convert the needs and wants of rural people into demand. Rural Marketing is a two-way marketing process which encompasses the release of business activities that direct the continuous flow of goods from urban to rural areas and the other way around. In India rural marketing has emerged as an important aspect in marketing discipline. The best part of rural marketing is it is a large and scattered market and has tremendous opportunities. It is not the buying power but the distribution power, which has the biggest hindrance in realizing the potential of the rural market. It is not only the size of the population that makes rural markets in India very important for marketers. Rural markets offer tremendous potential for business development, market expansion and growth. Rural markets offer massive prospective for market expansion and growth. Change in infrastructure and reach, guarantee a splendid future for those planning to go rural. Rural consumers are excited about the branded goods these days, that the business sector and market size for products and services appears to have expanded drastically. Vritti iMedia understands the scenarios in the rural market and have accordingly planned steps towards advertising in rural areas.\u00a0With proper research and analysis, Vritti\u00a0 have considered all the facts that add up to the advantage of creating awareness in the rural areas and if we look at it from the macro point of view it has also helped develop India.","og_url":"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/","og_site_name":"Vritti Imedia","article_published_time":"2014-12-03T12:09:35+00:00","author":"VrittiMedia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"VrittiMedia","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/#article","isPartOf":{"@id":"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/"},"author":{"name":"VrittiMedia","@id":"https:\/\/vritti.co.in\/vrittimedia\/#\/schema\/person\/33e17b2593b109cc78d44fc153db0ec3"},"headline":"India\u2019s Rural Market \u2013 \u201cThe Fortune at the Bottom Of The Pyramid\u201d","datePublished":"2014-12-03T12:09:35+00:00","mainEntityOfPage":{"@id":"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/"},"wordCount":279,"commentCount":0,"keywords":["Audio Visual Advertising Agencies in Mumbai","Bus Stand Announcement Advertising","Bus terminal Advertising in India","commercial audio advertisements","outdoor advertising agencies in india"],"articleSection":["rural marketing","rural promotion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/","url":"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/","name":"India\u2019s Rural Market \u2013 \u201cThe Fortune at the Bottom Of The Pyramid\u201d - Vritti Imedia","isPartOf":{"@id":"https:\/\/vritti.co.in\/vrittimedia\/#website"},"datePublished":"2014-12-03T12:09:35+00:00","author":{"@id":"https:\/\/vritti.co.in\/vrittimedia\/#\/schema\/person\/33e17b2593b109cc78d44fc153db0ec3"},"breadcrumb":{"@id":"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/vritti.co.in\/vrittimedia\/indias-rural-market-the-fortune-at-the-bottom-of-the-pyramid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vritti.co.in\/vrittimedia\/"},{"@type":"ListItem","position":2,"name":"India\u2019s Rural Market \u2013 \u201cThe Fortune at the Bottom Of The Pyramid\u201d"}]},{"@type":"WebSite","@id":"https:\/\/vritti.co.in\/vrittimedia\/#website","url":"https:\/\/vritti.co.in\/vrittimedia\/","name":"Vritti Imedia","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vritti.co.in\/vrittimedia\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/vritti.co.in\/vrittimedia\/#\/schema\/person\/33e17b2593b109cc78d44fc153db0ec3","name":"VrittiMedia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/eb5aedab114308ef745559770f92aab5245fbbef45e1f253f2b9a2d7bf599987?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eb5aedab114308ef745559770f92aab5245fbbef45e1f253f2b9a2d7bf599987?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eb5aedab114308ef745559770f92aab5245fbbef45e1f253f2b9a2d7bf599987?s=96&d=mm&r=g","caption":"VrittiMedia"},"url":"https:\/\/vritti.co.in\/vrittimedia\/author\/vritti_user\/"}]}},"_links":{"self":[{"href":"https:\/\/vritti.co.in\/vrittimedia\/wp-json\/wp\/v2\/posts\/4212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vritti.co.in\/vrittimedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vritti.co.in\/vrittimedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vritti.co.in\/vrittimedia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vritti.co.in\/vrittimedia\/wp-json\/wp\/v2\/comments?post=4212"}],"version-history":[{"count":0,"href":"https:\/\/vritti.co.in\/vrittimedia\/wp-json\/wp\/v2\/posts\/4212\/revisions"}],"wp:attachment":[{"href":"https:\/\/vritti.co.in\/vrittimedia\/wp-json\/wp\/v2\/media?parent=4212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vritti.co.in\/vrittimedia\/wp-json\/wp\/v2\/categories?post=4212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vritti.co.in\/vrittimedia\/wp-json\/wp\/v2\/tags?post=4212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}