{"id":4197,"date":"2014-07-01T14:49:28","date_gmt":"2014-07-01T09:19:28","guid":{"rendered":"https:\/\/vrittiimedia.com\/blog\/?p=1203"},"modified":"2014-07-01T14:49:28","modified_gmt":"2014-07-01T09:19:28","slug":"new-creamy-layer-for-the-fmcg-cos","status":"publish","type":"post","link":"https:\/\/vritti.co.in\/vrittimedia\/new-creamy-layer-for-the-fmcg-cos\/","title":{"rendered":"New Creamy Layer for the FMCG cos"},"content":{"rendered":"<p style=\"text-align: left\" align=\"center\"><strong>Posted by Missing Billi\u00a0<\/strong><\/p>\n<p style=\"text-align: left\" align=\"center\"><strong>\u2018<em>Hum jaaha khade rahete hai, line vahi se shuru hoti hai\u2019<\/em><\/strong><\/p>\n<p>With Vritti new innovative tool of Suddha Desi Mass Communication, many Fast Moving Consumer Goods (FMCG) companies have shown their interest in investing in this new type of media where only a specifically calculated number of villages are targeted. Out of the total 6 Lac villages in India, merely 10,000 villages round up as the new \u2018Creamy Layer\u2019 for these FMCG cos. Companies like Hindustan Unilever (HUL) and Godrej Consumer Products (GCPL) are now targeting this new \u2018Creamy Layer\u2019 to extract growth by offering them the premium products. Scenarios are being re-experimented on the Creamy Layer of villages just like the now fully grown towns had been experimented.<br \/>\nOur first question is that, why have the FMCG companies turned their eyes to the Creamy Layer of villages?\u00a0 Well, there could only be one strong reason, and that is GROWTH. \u00a0But our next question is an imperative one, how do you think can the FMCG companies market their premium products to the Creamy Layer of villages? There are numerous options they could opt from, but with the Modi sarkar campaign turned successful using Suddha Desi auzar, it is obvious that the best entry they could get is by using this tool which is purely Indian. Here we say purely Indian because after several considerations it was concluded that Indians as a whole, hear you only when you yell and also yell when they have to tell. Hence Suddha Desi mass communication tool is created keeping the \u2018Indian Aspects\u2019 in mind, which will add up as a factor towards sales. The bored commoner who waits at the bus station has to by default hear to the infotaining news from the announcement speaker because he has to keep up on the schedule for the buses and cannot afford to be inattentive to the announcements.<br \/>\nThe metro cities which were once called as the creamy layer have now grown fully, so naturally the next creamy layer i.e. target audience would be found in this 10,000 villages, which gross up to 50% of the total rural GDP in India, and these villages only total upto 2% of all the villages in India yet contribute so much to the economy. Vritti\u2019s new auzar is one of many rays of hope for the FMCGs to market their products in these villages, subsequently improving the village lifestyle.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-4840\" src=\"http:\/\/localhost\/vritti-rewamp\/vrittimedia\/wp-content\/uploads\/sites\/3\/2014\/07\/FMCG1-300x239.jpg\" alt=\"\" width=\"300\" height=\"239\" \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-4841\" src=\"http:\/\/localhost\/vritti-rewamp\/vrittimedia\/wp-content\/uploads\/sites\/3\/2014\/07\/Villege_Developers-300x213.jpg\" alt=\"\" width=\"300\" height=\"213\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posted by Missing Billi\u00a0 \u2018Hum jaaha khade rahete hai, line vahi se shuru hoti hai\u2019 With Vritti new innovative tool of Suddha Desi Mass Communication, many Fast Moving Consumer Goods (FMCG) companies have shown their interest in investing in this new type of media where only a specifically calculated number of villages are targeted. Out of the total 6 Lac villages in India, merely 10,000 villages round up as the new \u2018Creamy Layer\u2019 for these FMCG cos. Companies like Hindustan Unilever (HUL) and Godrej Consumer Products (GCPL) are now targeting this new \u2018Creamy Layer\u2019 to extract growth by offering them the premium products. Scenarios are being re-experimented on the Creamy Layer of villages just like the now fully grown towns had been experimented. Our first question is that, why have the FMCG companies turned their eyes to the Creamy Layer of villages?\u00a0 Well, there could only be one strong reason, and that is GROWTH. \u00a0But our next question is an imperative one, how do you think can the FMCG companies market their premium products to the Creamy Layer of villages? There are numerous options they could opt from, but with the Modi sarkar campaign turned successful using Suddha Desi auzar, it is obvious that the best entry they could get is by using this tool which is purely Indian. Here we say purely Indian because after several considerations it was concluded that Indians as a whole, hear you only when you yell and also yell when they have to tell. Hence Suddha Desi mass communication tool is created keeping the \u2018Indian Aspects\u2019 in mind, which will add up as a factor towards sales. The bored commoner who waits at the bus station has to by default hear to the infotaining news from the announcement speaker because he has to keep up on the schedule for the buses and cannot afford to be inattentive to the announcements. The metro cities which were once called as the creamy layer have now grown fully, so naturally the next creamy layer i.e. target audience would be found in this 10,000 villages, which gross up to 50% of the total rural GDP in India, and these villages only total upto 2% of all the villages in India yet contribute so much to the economy. Vritti\u2019s new auzar is one of many rays of hope for the FMCGs to market their products in these villages, subsequently improving the village lifestyle.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-4197","post","type-post","status-publish","format-standard","hentry","category-i-media-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Creamy Layer for the FMCG cos - Vritti Imedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vritti.co.in\/vrittimedia\/new-creamy-layer-for-the-fmcg-cos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Creamy Layer for the FMCG cos - Vritti Imedia\" \/>\n<meta property=\"og:description\" content=\"Posted by Missing Billi\u00a0 \u2018Hum jaaha khade rahete hai, line vahi se shuru hoti hai\u2019 With Vritti new innovative tool of Suddha Desi Mass Communication, many Fast Moving Consumer Goods (FMCG) companies have shown their interest in investing in this new type of media where only a specifically calculated number of villages are targeted. Out of the total 6 Lac villages in India, merely 10,000 villages round up as the new \u2018Creamy Layer\u2019 for these FMCG cos. Companies like Hindustan Unilever (HUL) and Godrej Consumer Products (GCPL) are now targeting this new \u2018Creamy Layer\u2019 to extract growth by offering them the premium products. Scenarios are being re-experimented on the Creamy Layer of villages just like the now fully grown towns had been experimented. Our first question is that, why have the FMCG companies turned their eyes to the Creamy Layer of villages?\u00a0 Well, there could only be one strong reason, and that is GROWTH. \u00a0But our next question is an imperative one, how do you think can the FMCG companies market their premium products to the Creamy Layer of villages? There are numerous options they could opt from, but with the Modi sarkar campaign turned successful using Suddha Desi auzar, it is obvious that the best entry they could get is by using this tool which is purely Indian. Here we say purely Indian because after several considerations it was concluded that Indians as a whole, hear you only when you yell and also yell when they have to tell. Hence Suddha Desi mass communication tool is created keeping the \u2018Indian Aspects\u2019 in mind, which will add up as a factor towards sales. The bored commoner who waits at the bus station has to by default hear to the infotaining news from the announcement speaker because he has to keep up on the schedule for the buses and cannot afford to be inattentive to the announcements. The metro cities which were once called as the creamy layer have now grown fully, so naturally the next creamy layer i.e. target audience would be found in this 10,000 villages, which gross up to 50% of the total rural GDP in India, and these villages only total upto 2% of all the villages in India yet contribute so much to the economy. Vritti\u2019s new auzar is one of many rays of hope for the FMCGs to market their products in these villages, subsequently improving the village lifestyle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vritti.co.in\/vrittimedia\/new-creamy-layer-for-the-fmcg-cos\/\" \/>\n<meta property=\"og:site_name\" content=\"Vritti Imedia\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-01T09:19:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/localhost\/vritti-rewamp\/vrittimedia\/wp-content\/uploads\/sites\/3\/2014\/07\/FMCG1-300x239.jpg\" \/>\n<meta name=\"author\" content=\"VrittiMedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"VrittiMedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/new-creamy-layer-for-the-fmcg-cos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/new-creamy-layer-for-the-fmcg-cos\/\"},\"author\":{\"name\":\"VrittiMedia\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/#\/schema\/person\/33e17b2593b109cc78d44fc153db0ec3\"},\"headline\":\"New Creamy Layer for the FMCG cos\",\"datePublished\":\"2014-07-01T09:19:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/new-creamy-layer-for-the-fmcg-cos\/\"},\"wordCount\":408,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/new-creamy-layer-for-the-fmcg-cos\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/localhost\/vritti-rewamp\/vrittimedia\/wp-content\/uploads\/sites\/3\/2014\/07\/FMCG1-300x239.jpg\",\"articleSection\":[\"i-Media Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vritti.co.in\/vrittimedia\/new-creamy-layer-for-the-fmcg-cos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/new-creamy-layer-for-the-fmcg-cos\/\",\"url\":\"https:\/\/vritti.co.in\/vrittimedia\/new-creamy-layer-for-the-fmcg-cos\/\",\"name\":\"New Creamy Layer for the FMCG cos - 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Out of the total 6 Lac villages in India, merely 10,000 villages round up as the new \u2018Creamy Layer\u2019 for these FMCG cos. Companies like Hindustan Unilever (HUL) and Godrej Consumer Products (GCPL) are now targeting this new \u2018Creamy Layer\u2019 to extract growth by offering them the premium products. Scenarios are being re-experimented on the Creamy Layer of villages just like the now fully grown towns had been experimented. Our first question is that, why have the FMCG companies turned their eyes to the Creamy Layer of villages?\u00a0 Well, there could only be one strong reason, and that is GROWTH. \u00a0But our next question is an imperative one, how do you think can the FMCG companies market their premium products to the Creamy Layer of villages? There are numerous options they could opt from, but with the Modi sarkar campaign turned successful using Suddha Desi auzar, it is obvious that the best entry they could get is by using this tool which is purely Indian. Here we say purely Indian because after several considerations it was concluded that Indians as a whole, hear you only when you yell and also yell when they have to tell. Hence Suddha Desi mass communication tool is created keeping the \u2018Indian Aspects\u2019 in mind, which will add up as a factor towards sales. The bored commoner who waits at the bus station has to by default hear to the infotaining news from the announcement speaker because he has to keep up on the schedule for the buses and cannot afford to be inattentive to the announcements. The metro cities which were once called as the creamy layer have now grown fully, so naturally the next creamy layer i.e. target audience would be found in this 10,000 villages, which gross up to 50% of the total rural GDP in India, and these villages only total upto 2% of all the villages in India yet contribute so much to the economy. 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