{"id":4191,"date":"2014-05-07T17:11:20","date_gmt":"2014-05-07T11:41:20","guid":{"rendered":"https:\/\/vrittiimedia.com\/blog\/?p=1162"},"modified":"2023-01-03T08:18:49","modified_gmt":"2023-01-03T08:18:49","slug":"where-india-meets-bharat","status":"publish","type":"post","link":"https:\/\/vritti.co.in\/vrittimedia\/where-india-meets-bharat\/","title":{"rendered":"Where India meets Bharat"},"content":{"rendered":"<p><span style=\"color: #000080;\">The perfect mix of urban and rural communication helps brands increase sales<\/span><\/p>\n<p style=\"text-align: justify;\">The concept of public announcements has never been more effective than its present use. A new medium cleverly uses the public announcement system at bus stands. This is the place where India meets Bharat, as urban brands <strong>effectively advertise and increase sales <\/strong>in rural areas. Brands that usually choose to advertise in urban areas now have the option to extend their reach in this way. Audio advertisements played at regular intervals throughout the day at each chosen stand get guaranteed attention of thousands of passengers every day.<\/p>\n<p><span style=\"color: #000080;\">Why choose bus stands?<\/span><\/p>\n<p style=\"text-align: justify;\">Rural advertising usually takes place at <em>jatras,<\/em> <em>yatras<\/em> and <em>melas<\/em>; but research shows that bus stands have proven to be the <strong>best hub for advertising<\/strong> at rural areas. Buses being the main means of transport get guaranteed passengers every day. The large lot of travelers gathered at bus stands includes students travelling for educational purposes, citizens travelling for work purposes and ladies travelling to meet household needs among others. This means that a bus stand holds a <strong>wide consumer base<\/strong> which is perfect for advertising most FMCG brands, cellular brands and automobile brands.<\/p>\n<p><span style=\"color: #000080;\">The effective link<\/span><\/p>\n<p style=\"text-align: justify;\">Bus stands are therefore the effective link that connects rural consumers with urban brands in a better way; thereby increasing their each and bettering sales. Public announcements have proven to be the <strong>most effective medium<\/strong> according to reports by AC Neilsen and continue to help reputed brands carry out successful campaigns. The findings of the report state that advertisements at bus stands get 98% recall value from target consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The perfect mix of urban and rural communication helps brands increase sales The concept of public announcements has never been more effective than its present use. A new medium cleverly uses the public announcement system at bus stands. This is the place where India meets Bharat, as urban brands effectively advertise and increase sales in rural areas. Brands that usually choose to advertise in urban areas now have the option to extend their reach in this way. Audio advertisements played at regular intervals throughout the day at each chosen stand get guaranteed attention of thousands of passengers every day. Why choose bus stands? Rural advertising usually takes place at jatras, yatras and melas; but research shows that bus stands have proven to be the best hub for advertising at rural areas. Buses being the main means of transport get guaranteed passengers every day. The large lot of travelers gathered at bus stands includes students travelling for educational purposes, citizens travelling for work purposes and ladies travelling to meet household needs among others. This means that a bus stand holds a wide consumer base which is perfect for advertising most FMCG brands, cellular brands and automobile brands. The effective link Bus stands are therefore the effective link that connects rural consumers with urban brands in a better way; thereby increasing their each and bettering sales. Public announcements have proven to be the most effective medium according to reports by AC Neilsen and continue to help reputed brands carry out successful campaigns. The findings of the report state that advertisements at bus stands get 98% recall value from target consumers.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[22],"tags":[58,60,70,133,279,315,319,345,352,366],"class_list":["post-4191","post","type-post","status-publish","format-standard","hentry","category-i-media-updates","tag-advertising-in-rural-areas","tag-advertising-in-rural-india","tag-advertising-on-the-highway","tag-community-radio-broadcasting","tag-outdoor-advertising-ideas","tag-rural-activation-agencies-india","tag-rural-advertising-in-india","tag-rural-marketing-agency","tag-rural-marketing-companies","tag-rural-promotion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Where India meets Bharat - Vritti Imedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vritti.co.in\/vrittimedia\/where-india-meets-bharat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where India meets Bharat - Vritti Imedia\" \/>\n<meta property=\"og:description\" content=\"The perfect mix of urban and rural communication helps brands increase sales The concept of public announcements has never been more effective than its present use. A new medium cleverly uses the public announcement system at bus stands. This is the place where India meets Bharat, as urban brands effectively advertise and increase sales in rural areas. Brands that usually choose to advertise in urban areas now have the option to extend their reach in this way. Audio advertisements played at regular intervals throughout the day at each chosen stand get guaranteed attention of thousands of passengers every day. Why choose bus stands? Rural advertising usually takes place at jatras, yatras and melas; but research shows that bus stands have proven to be the best hub for advertising at rural areas. Buses being the main means of transport get guaranteed passengers every day. The large lot of travelers gathered at bus stands includes students travelling for educational purposes, citizens travelling for work purposes and ladies travelling to meet household needs among others. This means that a bus stand holds a wide consumer base which is perfect for advertising most FMCG brands, cellular brands and automobile brands. The effective link Bus stands are therefore the effective link that connects rural consumers with urban brands in a better way; thereby increasing their each and bettering sales. Public announcements have proven to be the most effective medium according to reports by AC Neilsen and continue to help reputed brands carry out successful campaigns. The findings of the report state that advertisements at bus stands get 98% recall value from target consumers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vritti.co.in\/vrittimedia\/where-india-meets-bharat\/\" \/>\n<meta property=\"og:site_name\" content=\"Vritti Imedia\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-07T11:41:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-03T08:18:49+00:00\" \/>\n<meta name=\"author\" content=\"VrittiMedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"VrittiMedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/where-india-meets-bharat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/where-india-meets-bharat\/\"},\"author\":{\"name\":\"VrittiMedia\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/#\/schema\/person\/33e17b2593b109cc78d44fc153db0ec3\"},\"headline\":\"Where India meets Bharat\",\"datePublished\":\"2014-05-07T11:41:20+00:00\",\"dateModified\":\"2023-01-03T08:18:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/where-india-meets-bharat\/\"},\"wordCount\":271,\"commentCount\":0,\"keywords\":[\"advertising in rural areas\",\"advertising in rural india\",\"advertising on the highway\",\"community radio broadcasting\",\"outdoor advertising ideas\",\"rural activation agencies india\",\"rural advertising in india\",\"rural marketing agency\",\"rural marketing companies\",\"rural promotion\"],\"articleSection\":[\"i-Media Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vritti.co.in\/vrittimedia\/where-india-meets-bharat\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vritti.co.in\/vrittimedia\/where-india-meets-bharat\/\",\"url\":\"https:\/\/vritti.co.in\/vrittimedia\/where-india-meets-bharat\/\",\"name\":\"Where India meets Bharat - 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This means that a bus stand holds a wide consumer base which is perfect for advertising most FMCG brands, cellular brands and automobile brands. The effective link Bus stands are therefore the effective link that connects rural consumers with urban brands in a better way; thereby increasing their each and bettering sales. Public announcements have proven to be the most effective medium according to reports by AC Neilsen and continue to help reputed brands carry out successful campaigns. 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