{"id":4121,"date":"2011-09-16T13:11:48","date_gmt":"2011-09-16T07:41:48","guid":{"rendered":"http:\/\/vrittivaani.wordpress.com\/?p=338"},"modified":"2022-12-20T09:42:34","modified_gmt":"2022-12-20T09:42:34","slug":"transit-media-advertising-does-your-ad-campaign-have-what-it-takes","status":"publish","type":"post","link":"https:\/\/vritti.co.in\/vrittimedia\/transit-media-advertising-does-your-ad-campaign-have-what-it-takes\/","title":{"rendered":"Transit Media Advertising: Does your ad campaign have what it takes?"},"content":{"rendered":"

Transit media is defined by Wikipedia as : Transit media<\/strong><\/a> is a form of out-of-home advertising<\/a> that uses vehicular platforms to establish a mobile brand presence. Typically, transit media campaigns are employed in denser urban environments to maximize brand exposure to both pedestrian and on-road traffic. The medium has traditionally been limited to featured advertisements on buses and trams, but in recent years has extended to various sub-categories, such as dedicated car, van or truck advertising.
\nThis definition gives a glaring insight into the way media planners and advertisers have looked at transit media traditionally and mostly with a bias in perception adopted from the \u201cwestern or developed\u201d point of view.
\n1)\u00a0\u00a0\u00a0\u00a0\u00a0 Transit media is typically for high-density urban environments
\n2)\u00a0\u00a0\u00a0\u00a0\u00a0 Used of pedestrian or on-road traffic
\nEven today, even though population density and migration indicated an urban or city-based trend, as the old adage suggests – close to 70% of India\u2019s population still resides in villages \u2013 still holds true. Especially if you factor Tier 2 and Tier 3 cities and towns. So what is the dynamic and impact of transit media on rural audiences in India? If we take just one out of the total 28 States in India, Maharashtra, close to 90 million people reside in semi-urban and rural pockets across the geography. Well, these are a few points an advertiser should consider to understand the potential of this medium for brand campaigns and product marketing:
\n1)\u00a0\u00a0\u00a0\u00a0\u00a0 The average population at high density transit points in Rural Maharashtra is 40,000 per day
\n2)\u00a0\u00a0\u00a0\u00a0\u00a0 If you only account for State Transport (ST) bus stands operated by Maharashtra State Road Transport Corporation \u00a0(MSRTC), the total population which goes through 85+ locations \u00a0is a whopping 10+ Crore or 100 million .
\n3)\u00a0\u00a0\u00a0\u00a0\u00a0 Of the 90 million residing in rural pockets, with 55 million in semi-rural or rural areas, only 40%-45% have access to Print & TV as mediums
\n4)\u00a0\u00a0\u00a0\u00a0\u00a0 Close to 46% of this population is in \u2018media darkness\u2019 or not being approached effectively by any media
\nWith increasing innovation in transit media and better understanding of media planners and advertisers of alternate and established \u00a0mediums Corporates and brand are able to effectively reach out to rural markets and audiences in India.
\nAs the market in Urban India saturates, marketers will have to seek more smart, cost-effective and intelligent means to reach out to the right target audiences and expand their reach to a potentially untapped market opportunity which exists today. Those who seek to think beyond the \u2018A-Z\u2019 of media planning and venture to truly understand the dynamics of Indian rural markets and audiences will survive in time to come.
\nVritti i-Media is an award winning technology and media innovation company, which \u00a0has set-up an established network of technology enabled audio advertising solutions at bus stands across 80+ locations in Maharashtra and audio-visual advertising network at critical hubs with high population density like food-courts on highways. \u00a0With their unique outdoor advertising (OOH) solutions they have helped large corporates, SMEs, entrepreneurs and small business owners to effectively use their network of \u2018transit media \u2013 media on the move\u2019 to reach out to audiences in rural Maharashtra.<\/p>\n

Image (Source<\/a>)<\/address>\n

Recommended \u00a0related posts you should read:<\/strong>
\nFor Rural Maharashtra, Edible Oil matlab Kirti\u00a0Gold!<\/a>
\nDuality of Bharat and\u00a0India<\/a>
\nVritti i-Media win Gold and Silver at the Outdoor Advertising Awards\u00a02011<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Transit media is defined by Wikipedia as : Transit media is a form of out-of-home advertising that uses vehicular platforms to establish a mobile brand presence. Typically, transit media campaigns are employed in denser urban environments to maximize brand exposure to both pedestrian and on-road traffic. The medium has traditionally been limited to featured advertisements on buses and trams, but in recent years has extended to various sub-categories, such as dedicated car, van or truck advertising. This definition gives a glaring insight into the way media planners and advertisers have looked at transit media traditionally and mostly with a bias in perception adopted from the \u201cwestern or developed\u201d point of view. 1)\u00a0\u00a0\u00a0\u00a0\u00a0 Transit media is typically for high-density urban environments 2)\u00a0\u00a0\u00a0\u00a0\u00a0 Used of pedestrian or on-road traffic Even today, even though population density and migration indicated an urban or city-based trend, as the old adage suggests – close to 70% of India\u2019s population still resides in villages \u2013 still holds true. Especially if you factor Tier 2 and Tier 3 cities and towns. So what is the dynamic and impact of transit media on rural audiences in India? If we take just one out of the total 28 States in India, Maharashtra, close to 90 million people reside in semi-urban and rural pockets across the geography. Well, these are a few points an advertiser should consider to understand the potential of this medium for brand campaigns and product marketing: 1)\u00a0\u00a0\u00a0\u00a0\u00a0 The average population at high density transit points in Rural Maharashtra is 40,000 per day 2)\u00a0\u00a0\u00a0\u00a0\u00a0 If you only account for State Transport (ST) bus stands operated by Maharashtra State Road Transport Corporation \u00a0(MSRTC), the total population which goes through 85+ locations \u00a0is a whopping 10+ Crore or 100 million . 3)\u00a0\u00a0\u00a0\u00a0\u00a0 Of the 90 million residing in rural pockets, with 55 million in semi-rural or rural areas, only 40%-45% have access to Print & TV as mediums 4)\u00a0\u00a0\u00a0\u00a0\u00a0 Close to 46% of this population is in \u2018media darkness\u2019 or not being approached effectively by any media With increasing innovation in transit media and better understanding of media planners and advertisers of alternate and established \u00a0mediums Corporates and brand are able to effectively reach out to rural markets and audiences in India. As the market in Urban India saturates, marketers will have to seek more smart, cost-effective and intelligent means to reach out to the right target audiences and expand their reach to a potentially untapped market opportunity which exists today. Those who seek to think beyond the \u2018A-Z\u2019 of media planning and venture to truly understand the dynamics of Indian rural markets and audiences will survive in time to come. Vritti i-Media is an award winning technology and media innovation company, which \u00a0has set-up an established network of technology enabled audio advertising solutions at bus stands across 80+ locations in Maharashtra and audio-visual advertising network at critical hubs with high population density like food-courts on highways. \u00a0With their unique outdoor advertising (OOH) solutions they have helped large corporates, SMEs, entrepreneurs and small business owners to effectively use their network of \u2018transit media \u2013 media on the move\u2019 to reach out to audiences in rural Maharashtra. Image (Source) Recommended \u00a0related posts you should read: For Rural Maharashtra, Edible Oil matlab Kirti\u00a0Gold! Duality of Bharat and\u00a0India Vritti i-Media win Gold and Silver at the Outdoor Advertising Awards\u00a02011<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[4],"tags":[91,239,285,320,404,413,421,424],"class_list":["post-4121","post","type-post","status-publish","format-standard","hentry","category-articles-and-opinions","tag-audio-advertising-on-bus-stands","tag-media-darkness","tag-outdoor-advertisng","tag-rural-advertising-india","tag-tips-for-advertisng-in-rural-india","tag-transit-media-advertising","tag-vritti-i-media","tag-vritti-solutions"],"yoast_head":"\nTransit Media Advertising | Vritti iMedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vritti.co.in\/vrittimedia\/transit-media-advertising-does-your-ad-campaign-have-what-it-takes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transit Media Advertising | Vritti iMedia\" \/>\n<meta property=\"og:description\" content=\"Transit media is defined by Wikipedia as : Transit media is a form of out-of-home advertising that uses vehicular platforms to establish a mobile brand presence. Typically, transit media campaigns are employed in denser urban environments to maximize brand exposure to both pedestrian and on-road traffic. The medium has traditionally been limited to featured advertisements on buses and trams, but in recent years has extended to various sub-categories, such as dedicated car, van or truck advertising. This definition gives a glaring insight into the way media planners and advertisers have looked at transit media traditionally and mostly with a bias in perception adopted from the \u201cwestern or developed\u201d point of view. 1)\u00a0\u00a0\u00a0\u00a0\u00a0 Transit media is typically for high-density urban environments 2)\u00a0\u00a0\u00a0\u00a0\u00a0 Used of pedestrian or on-road traffic Even today, even though population density and migration indicated an urban or city-based trend, as the old adage suggests – close to 70% of India\u2019s population still resides in villages \u2013 still holds true. Especially if you factor Tier 2 and Tier 3 cities and towns. So what is the dynamic and impact of transit media on rural audiences in India? If we take just one out of the total 28 States in India, Maharashtra, close to 90 million people reside in semi-urban and rural pockets across the geography. Well, these are a few points an advertiser should consider to understand the potential of this medium for brand campaigns and product marketing: 1)\u00a0\u00a0\u00a0\u00a0\u00a0 The average population at high density transit points in Rural Maharashtra is 40,000 per day 2)\u00a0\u00a0\u00a0\u00a0\u00a0 If you only account for State Transport (ST) bus stands operated by Maharashtra State Road Transport Corporation \u00a0(MSRTC), the total population which goes through 85+ locations \u00a0is a whopping 10+ Crore or 100 million . 3)\u00a0\u00a0\u00a0\u00a0\u00a0 Of the 90 million residing in rural pockets, with 55 million in semi-rural or rural areas, only 40%-45% have access to Print & TV as mediums 4)\u00a0\u00a0\u00a0\u00a0\u00a0 Close to 46% of this population is in \u2018media darkness\u2019 or not being approached effectively by any media With increasing innovation in transit media and better understanding of media planners and advertisers of alternate and established \u00a0mediums Corporates and brand are able to effectively reach out to rural markets and audiences in India. As the market in Urban India saturates, marketers will have to seek more smart, cost-effective and intelligent means to reach out to the right target audiences and expand their reach to a potentially untapped market opportunity which exists today. Those who seek to think beyond the \u2018A-Z\u2019 of media planning and venture to truly understand the dynamics of Indian rural markets and audiences will survive in time to come. Vritti i-Media is an award winning technology and media innovation company, which \u00a0has set-up an established network of technology enabled audio advertising solutions at bus stands across 80+ locations in Maharashtra and audio-visual advertising network at critical hubs with high population density like food-courts on highways. \u00a0With their unique outdoor advertising (OOH) solutions they have helped large corporates, SMEs, entrepreneurs and small business owners to effectively use their network of \u2018transit media \u2013 media on the move\u2019 to reach out to audiences in rural Maharashtra. Image (Source) Recommended \u00a0related posts you should read: For Rural Maharashtra, Edible Oil matlab Kirti\u00a0Gold! Duality of Bharat and\u00a0India Vritti i-Media win Gold and Silver at the Outdoor Advertising Awards\u00a02011\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vritti.co.in\/vrittimedia\/transit-media-advertising-does-your-ad-campaign-have-what-it-takes\/\" \/>\n<meta property=\"og:site_name\" content=\"Vritti Imedia\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-16T07:41:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-20T09:42:34+00:00\" \/>\n<meta name=\"author\" content=\"VrittiMedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"VrittiMedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" 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Typically, transit media campaigns are employed in denser urban environments to maximize brand exposure to both pedestrian and on-road traffic. The medium has traditionally been limited to featured advertisements on buses and trams, but in recent years has extended to various sub-categories, such as dedicated car, van or truck advertising. This definition gives a glaring insight into the way media planners and advertisers have looked at transit media traditionally and mostly with a bias in perception adopted from the \u201cwestern or developed\u201d point of view. 1)\u00a0\u00a0\u00a0\u00a0\u00a0 Transit media is typically for high-density urban environments 2)\u00a0\u00a0\u00a0\u00a0\u00a0 Used of pedestrian or on-road traffic Even today, even though population density and migration indicated an urban or city-based trend, as the old adage suggests – close to 70% of India\u2019s population still resides in villages \u2013 still holds true. Especially if you factor Tier 2 and Tier 3 cities and towns. So what is the dynamic and impact of transit media on rural audiences in India? If we take just one out of the total 28 States in India, Maharashtra, close to 90 million people reside in semi-urban and rural pockets across the geography. Well, these are a few points an advertiser should consider to understand the potential of this medium for brand campaigns and product marketing: 1)\u00a0\u00a0\u00a0\u00a0\u00a0 The average population at high density transit points in Rural Maharashtra is 40,000 per day 2)\u00a0\u00a0\u00a0\u00a0\u00a0 If you only account for State Transport (ST) bus stands operated by Maharashtra State Road Transport Corporation \u00a0(MSRTC), the total population which goes through 85+ locations \u00a0is a whopping 10+ Crore or 100 million . 3)\u00a0\u00a0\u00a0\u00a0\u00a0 Of the 90 million residing in rural pockets, with 55 million in semi-rural or rural areas, only 40%-45% have access to Print & TV as mediums 4)\u00a0\u00a0\u00a0\u00a0\u00a0 Close to 46% of this population is in \u2018media darkness\u2019 or not being approached effectively by any media With increasing innovation in transit media and better understanding of media planners and advertisers of alternate and established \u00a0mediums Corporates and brand are able to effectively reach out to rural markets and audiences in India. As the market in Urban India saturates, marketers will have to seek more smart, cost-effective and intelligent means to reach out to the right target audiences and expand their reach to a potentially untapped market opportunity which exists today. Those who seek to think beyond the \u2018A-Z\u2019 of media planning and venture to truly understand the dynamics of Indian rural markets and audiences will survive in time to come. 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