{"version":"1.0","provider_name":"Vritti Imedia","provider_url":"https:\/\/vritti.co.in\/vrittimedia","author_name":"VrittiMedia","author_url":"https:\/\/vritti.co.in\/vrittimedia\/author\/vritti_user\/","title":"Audiowala Bus Station - Vritti Imedia","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"fyZDNVYx0p\"><a href=\"https:\/\/vritti.co.in\/vrittimedia\/audiowala-bus-station\/\">Audiowala Bus Station<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/vritti.co.in\/vrittimedia\/audiowala-bus-station\/embed\/#?secret=fyZDNVYx0p\" width=\"600\" height=\"338\" title=\"&#8220;Audiowala Bus Station&#8221; &#8212; Vritti Imedia\" data-secret=\"fyZDNVYx0p\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/vritti.co.in\/vrittimedia\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Posted by Missing Billi \u2018O Bharat maa\u00a0teri\u00a0santaan hai hum, Tune diya hume jo bhi\u2026 Useke liye tujhe Pranaam\u2019 Prakash reached home in the evening, as soon as he entered home he yelled at the top of his voice to his wife and said, \u201cArey Sudha, soun rahi ho! Aaj toh mai unsab ko khatam hi kar dunga, koi nahi baachega!!\u201d Sudha wondered who was he talking about and Prakash continued, \u201cDekho mai kya laaya hu? Good Knight Coil! Ye ghar ke sabhi machhro ko mardega aur muje aachi neendh lene dega.\u201d Sudha giggled and said, \u201cYe sab kya laaya karte ho, inn maacharo is chutkara pane ke liye?\u201d \u201cAreey vo aaj bus station pe intaazar kar raha tha, tabhi maine ek jaheraat mai soun, \u2018Good Knight coil aur laagao maachar bhagao!\u2019 Aur uske advantages baataye. Aysi aur bhi kahi jaheraatain bus announcement ke beech-beech mai aati raheti hai,\u201d explained Prakash. Prakash is one of those millions of people travelling between the bus stations that link rural \u2013 semi urban \u2013 urban areas, these millions are what Suddha Desi\u2019s target audience is. The buzz of the increasing demand of premium products in these rural and the semi urban areas is to an extent the work of the so called \u2018Audiowala Bus Stations.\u2019 The announcement speakers at the bus stations are the medium through which the ads are played at intervals between the schedule announcements. Since the passengers have to compulsorily listen to the announcement to keep up on the schedule, they have to mandatorily listen to the infotaining sound clips that keep playing in intervals. The tool of Suddha Desi is an amazingly designed medium of mass communication that helps in rural marketing and also helps to inform &amp; entertain the bored commoner at the bus station. This in turn creates awareness about the premium products, the demand for which has considerable increased in the rural and semi urban areas. According to researches 75% of the Indian population lives rural and semi- urban areas and today these areas are fast mirroring the urban areas. With proper research and analysis, Vritti iMedia have considered all the facts that add up to the advantage of creating awareness in the rural areas and if we look at it from the macro point of view it has also helped develop India."}