By, Rajender Chhabra When we say that education develops the personality, then the traditions and methods associated to it contributed to the development significantly. Do you recall the good old days of the school when Saturday used to be the most exciting day because of the ‘Bal Sabha’? Yes, it was not just a formal …
Bal Sabha, the lost tradition revived by JK Cement Read More »
You would feel overwhelmed to know that with a projected annual growth of 15 t 20 percent, rural markets in India open new opportunities of meeting top lines. It is needless to say that there is a hit on the bottom lines initially as you have to spend additionally on rural promotion and marketing initiatives. …
Can you remember a time when you were a small kid, and traveling was a thrilling experience for you? Yes, the bus service is like a lifeline in the rural and urban areas in India. It is a low-cost, convenient and fast mode of travel. If we think about the rural India, there has been …
Audiowala bus stand is catching as an advertising strategies Read More »
Indian rural market opens new dimensions of success for entrepreneurs. However, they have to be aware of the issues, opportunities, and challenge in the journey. Issues The Indian rural market has totally different dynamics. Market ng managers should keep the issues in mind while deriving marketing strategies: The rural market doesn’t show consistent demand throughout …
Indian Rural Market Issues, Opportunities, and Challenges Read More »
We have heard a lot about the 3Ms in the marketing management; Market, Message, and Medium. The terms are relevant in the rural marketing campaigns as well. Market Advertizing companies should look at the market, from the point of view of rural consumers while promoting products and services. The lower-middle and middle-class customers (with a …
3Ms of Marketing Management from the Perspective of the Rural Market Read More »
