When you are a marketing manager who has got the responsibility of establishing a product or service in the rural market, the modus operandi is very different. To do rural promotion effectively, you need to keep a few key elements under consideration. Things you should never forget while doing rural promotion When you are the …
Here’s What People Are Saying About Rural Promotion Read More »
No matter how excellent thought backs up some form of adverting, if it is not placed at the right time and at the right place, the entire effort goes in vein. And when it comes to positioning campaigns for advertising in rural areas, the challenge is unbelievably huge. Every business which is offering consumer goods …
THE RIGHT PLACE FOR ADVERTISING AT THE RIGHT TIME-RURAL ADVERTISING!! Read More »
Demonetization and GST implementation are two path-breaking events happened in India recently. Though we can keep on discussing the usefulness or irrelevance of both decisions, there is one positive thing happened due to it. There has been a tremendous increase in the digital awareness in India. After demonetization, cashless became the buzzword.Since there was a …
By, Dhiraj Naik Its was a routine visit to a client who had just given us a campaign a small one but this one matters a lot as it was a central govt agency and it had given us an order for the first time . Yahhhooooooo amazing feeling ………. When discussing with the Ast …
By, Rajender Chhabra If you think about the beliefs and traditions in the rural areas, then a great emphasis is given to the Yatras. However, there is another important aspect, the religious programs organized by the ‘Guru’ or ‘Kul Guru’. In spite of the tough (and busy) life of the rural people, they give great …
