A village today in our country is certainly not what it used to be three decades ago. If we read about the living conditions of a typical Indian village in the decade of seventies or even eighties, then it looks as if we are talking about Stone Age. Today, we see a paradigm shift in …
Urban VS Rural customers From a marketing perspective Read More »
You joined a company as marketing manager and the first assignment you got to create an advertising campaign for product specific to the rural market. You prepare well, the pitch is superb, and there is no problem in the product. However, strangely nothing works, and it comes out to be a total fiasco. What could …
Behavior of the rural audience and how to sell effectively Read More »
By, Dhiraj Naik Its was a routine visit to a client who had just given us a campaign a small one but this one matters a lot as it was a central govt agency and it had given us an order for the first time . Yahhhooooooo amazing feeling ………. When discussing with the Ast …
By, Rajender Chhabra If you think about the beliefs and traditions in the rural areas, then a great emphasis is given to the Yatras. However, there is another important aspect, the religious programs organized by the ‘Guru’ or ‘Kul Guru’. In spite of the tough (and busy) life of the rural people, they give great …
When you want to achieve a grand success in the market, it is not possible to ignore the rural market. It occupies a big chunk of the pie, and there has been a tremendous increase in the market potential due to excellent economic growth in India. Marketing gurus say that rural marketing is a different …
